Hoy estrenamos nueva página de Inicio en Yahoo! en Español. No solamente podremos encontrar lo mejor de Yahoo! pero todo el contenido más importante desde un solo lugar. Ahora se simplifica la tarea de navegar por la red porque gracias a esta nueva página de inicio ahora podrás agregar fácilmente aplicaciones y acceder a ellas desde tu computadora o tu celular.
La nueva página de inicio conecta a los hispanos a lo mejor de la red de manera personalizada y veraz. Les permite conocer las últimas noticias de su artista de Reggaetón favorito, estar al tanto de lo que sucede en su novela favorita o enterarse de los últimos marcadores del futbol, todo desde un mismo lugar y sin complicaciones.
La prioridad de este nuevo look es también un compromiso con el contenido, no solo para satisfacer las necesidades de todos los hispanos que buscan información en su idioma, pero también proporcionarle contenido original. Y no se quedan atrás aquellos que actualizan constantemente las redes sociales a las que pertenecen, como en el caso de quienes visitan Facebook, pues ahora, podrán vincular ambas cuentas y compartir sus actualizaciones con sus amigos de ambas redes. Y por si fuera poco podrán darle un nuevo vistazo a las búsquedas más populares de Internet con acceso a información local y la posibilidad de colocar el módulo de noticias en la parte superior de la página para accesarla más fácilmente.
Hoy la prioridad es poner a los hispanos de Estados Unidos justo al centro de la noticia, al mando de lo que quieren saber y experimentando una forma de navegar por Internet mucho más fácil, pero eso si, permitiéndoles hacer de esa experiencia una más personal. Que esperas y visita la nueva página: www.espanol.yahoo.com
Yahoo! en Español debuting a new look!
We all want to be able to control everything from our love lives to what’s on the computer screen and now Yahoo! en Español is allowing us to do just that.
Yahoo! en Español is launching a new customizable homepage which brings together the best of the Web with the best of Yahoo! en Español in a single destination. This new homepage makes it easier for U.S. Hispanics to get necessary around-the-clock information via a centralized site serving as a valuable user reference for anything from learning more about favorite hobbies to purchasing a new car. In addition visitors can easily add apps – from Yahoo! en Español or any site on the Web – and access them from their computer or mobile device! Access to favorite content, services and experiences is now available in Spanish and available with the push of a button.
From Yahoo! Sites and My Favorites, U.S. Hispanics can now easily choose from a variety of apps to add directly to their homepage, including different email providers (AOL®, Gmail®, Yahoo! Mail), popular social networking sites, and more. These apps let people preview, interact with, or navigate to their favorite sites from one easy Spanish-language check-in point. Also new is the App Maker where users can easily create their own apps on the fly by adding virtually any URL of their choice and Social Updates for easy integration of both Yahoo! en Español and Facebook accounts. Most importantly the new PC-to-Mobile Sync allows U.S. Hispanics to continue their Yahoo! en Español experience on-the-go with seamless PC-to-mobile integration.
So, what are you waiting for? Check it out and experience the new homepage for yourself at www.espanol.yahoo.com.
Insights into the female psyche from The Women Connectonomics Study
What do women want? Um, we’re not going to touch that one. But if the question is, “What do women want online?” then we have a study that answers that.
Our researchers in Yahoo! Insights surveyed thousands of women to create The Women Connectonomics study. It’s a definitive and unique look at the needs the Internet fulfills for women, why they turn to certain online channels and how receptive they are to advertising messages on various sites. The study found that:
The top needs for women revolve around personal growth and their interdependencies on others.
Women’s lifestyle sites like Yahoo! Shine and special interest sites fulfill the most needs for women.
Women are three times more receptive to marketing messages on lifestyle, specialty and review sites.
Watch the video and find out what women are looking for online!
Pam Woon and the Yahoo! Digital Media Bureau crash the biggest party of Geek Girls in the world! It’s a night of technology, great food and conversation at Yahoo!’s Bay Area Girl Geek Dinner at Yahoo!’s headquarters in Sunnyvale, CA. The event featured keynote speaker Hilary Schneider, Yahoo’s Americas Executive Vice President–and proud girl geek!
The Yahoo! Digital Media Bureau is a team of Emmy-nominated, multi-platform content creators who innovate and produce original video content, from webisodes to webumentaries. The Yahoo! Digital Media bureau is responsible for the weekly feature, Yahoo! News Bytes, which peels back the layer on everything Yahoo! The Bureau also produces the weekly Yahoo! Trends segment, which focuses on what’s trending in entertainment, pop culture and tech. Yahoo! Trends is distributed on broadcast television and seen throughout the United States.
Have you ever thought about how you search the Web, and how that has changed over the years? Can you remember the first time you used a search engine and what that experience was like? Even though the traditional approach to searching hasn’t changed much, there’s no doubt that search technology has evolved drastically, especially in the last several years. And that technology powers new experiences all across the Web. Without even realizing it, people are adjusting to entirely new ways of discovering content far beyond the search box.
Whether they find themselves taking a cue from our “Trending Now” lists, easily discovering interesting news related to what they are currently reading, or browsing through fascinating slideshows generated by our search technology, people are connecting with the information that matters to them in new ways.
A couple months ago, I wrote about the evolution of search and the changing industry standards for how we measure search share and understand trends across different types of searches and companies. Today, comScore has shared further perspective on the role that new types of searches will play in the future of search and the importance of measuring all types of search equitably across the industry
We at Yahoo! are excited to continue driving evolution in search by using the strength of Yahoo!’s awesome content and communications experiences along with our powerful search technology. We’re building new search features that help you discover more wherever you are online, and bring you new and better ways to find the things that matter to you most. And we’re doing this with our advertisers in mind, too, striking the right balance of responding to your interests and intent as a user, while identifying appropriate opportunities to show you relevant ads.
We’ll always love the search box, but we love thinking outside the search box too.
-Shashi Seth
Senior Vice President of Yahoo! Search Products
This week is Science Week at Yahoo!, and for Yahoo! Labs it’s a particularly special occasion — we’re celebrating our five-year anniversary. It was in 2005 that we formally created Yahoo! Research, and over that time we’ve grown the organization, building what we now call Yahoo! Labs – our team of expert scientists, engineers, and researchers focused on inventing new sciences and applying them to Yahoo!’s products and business.
There’s not enough room here to go into all of the insights Yahoo! Labs has published and presented this year – that’s what our website is for, and we highly recommend you check it out – but to give you an idea, we recently discussed more than 25 papers at the ACMSIGIR and ACMKDD international research conferences in July. You’re not familiar with information retrieval and knowledge discovery? No worries. Here are a few highlights that will give you a feel for our work:
Automatic Construction of Travel Itineraries Using Social Breadcrumbs: Every minute, thousands of images are uploaded to Flickr. In this study, the images and associated meta-data (like time stamps and geo-codes) became “social breadcrumbs” that Yahoo! Labs scientists used to create a roadmap to some of the world’s most popular intra-city travel itineraries, including Barcelona, London, Paris, New York, and San Francisco.
Twitter Under Crisis: Can We Trust What We RT?: Yahoo! scientists examined Twitter usage during the 2010 Chilean earthquake, focusing on users’ differentiation of false rumors and legitimate news. The conclusion Yahoo! Labs scientists found was that users questioned the alleged rumors, almost self-regulating the truth of each other’s assertions, which shows that social networks may have the potential to correct their own mistakes.
These are just a couple, but I hope they pique your interest. There’s a lot to learn out there, and what we collectively know about the Web is changing every day.
In addition to publishing research papers and working with the academic community, Yahoo! Labs works very closely with product and engineering teams here at Yahoo! to continuously innovate and make sure our products – like Yahoo! Mail, Messenger, the Yahoo! Homepage, Search and many more – are using the latest scientific ideas and breakthroughs. So even if you’re not familiar with the latest algorithms for calculating the relevance of a website, there’s no doubt: Almost every second you spend with Yahoo! is one that’s been improved, in some way, by Yahoo! Labs.
For example, we use a technology we call content optimization that was developed in Yahoo! Labs. This helps to decide which stories will be featured in the Today Module on our homepage. All kinds of variables are factored in, from which stories seem to be gaining in popularity around the Web at that time, to what topics might be relevant to your local area and what news is about to take off, based on the years of experience and expertise of our editors. All of these factors and more get computed constantly at Yahoo!, and with that data we’re customizing your homepage, serving as many as 32,000 different versions every five minutes. You get to see the page that’s most interesting to your world, and so does everyone else — it’s all based on science.
If you’re curious about the identities of these mad scientists working to make your Yahoo! experience better and more intuitive, here’s an up-close view from Science Week:
As you can see, they’re normal folks just like you and me. They’re just really obsessed with the science of the Web.
You can see more photos from Science Week by checking out our Flickr stream. And you can track all the innovations and interesting projects from Yahoo! Labs by following our Twitter feed.
The Watoto Children’s Choir is based in Uganda and made up of children who have lost either one or both parents due to HIV/AIDS, war or poverty. Under the care of the Watoto Foundation, these children form a choir and travel to spread the message of HIV/AIDS advocacy and to share their testimonies with people around the world.
The Singapore chapter of the Yahoo! Employee Foundation had a chance to host the choir as they visited Singapore for a concert. Working with World Vision and an arts and craft store called “Made with Love”, 20 Watoto children and accompanying adults visit the Yahoo! Singapore office for a scrapbook making session. The children had wanted to make scrapbooks as mementos of their trip and 22 Yahoos volunteered to work one-on-one with them. We had several Yahoo kids join in the fun as well.
After a brief introduction and some ice-breaker games, the two instructors from “Made with Love” provided instructions on how to make the star-shaped photo album. It wasn’t as simple as it looked and it was good that each child had a Yahoo to assist in the cutting and pasting. As they worked together, the Yahoos got to chat with their charges and learn a little more about their lives. But as the craft pieces and photos came together and the scrapbooks took shape, the children were smiling broadly and began to open up more.
One of the things we learnt was how the Watoto Foundation was nurturing and training these children to be the leaders of their communities. Part of their education was to expose them to different cultures, ideas and peoples so as to open up their world and let them see the possibilities. Being part of the choir and travelling to sing in other countries helps them in this process. Never in their lives would they have imagined a chance to step beyond the borders of their villages, let alone their country.
The bonding time continued over lunch and the conversation flowed more easily. We couldn’t help but introduce foosball to the Watoto kids and adults. Frank, one of the Watoto men, played against the Yahoo kids and suffered a barrage of goals. Each time, he would wag a finger and say in mock seriousness, “You know, in Africa, we show respect for our elders. You can’t score like that against me.” The kids only grinned in response.
The afternoon concluded with us giving out some Yahoo! goodie bags and sharing hugs with the children. The choir gathered to thank us and sing a blessing for us:
We’re thankful to Mandy from World Vision and Elvira and Swee Ching from “Made with Love” for helping us bring everyone and everything together. And the newly formed YEF Singapore committee is working towards more opportunities to give back to the community. Stay tuned.
To view more photos, check out the Flickr slideshow HERE
Yesterday Yahoo! Global Soccer Ambassador David Beckham stopped by the Yahoo! Santa Monica office to handle his official duties as Yahoo!’s soccer spokesperson. In addition to filming content for Yahoo!’s various original web shows such as Yahoo! Sports Minute, The Thread, The 411 and Primetime in No Time, he took time to meet and greet the Santa Monica team. The room was filled to capacity and Yahoo!s had a chance to ask the famous soccer celebrity questions on topics including tips for staying connected to his family while he travels, his favorite Spice Girl song, and when he would be hitting the soccer field again.
We are very excited to launch a brand new look for our Yahoo! Finance site in Hong Kong. The revamped site provides the audience with financial news of the day, hottest topics in the finance sector as well as insightful columns by experts. Cartoon inserts are another new feature to spice up the financial data.
To mark the launch, an online survey was also conducted to find out what people in Hong Kong think about the economic trends in the second half of 2010.
The survey was conducted on the Yahoo! Finance site. 2200 people took part in the survey by answering simple questions via a poll. 39% of the respondents are female and 61% are male.
60% of the 2,200 people surveyed shared that they will hold off on buying or selling properties in the second half of 2010. 70% of the respondents will buy property if it costs less than HK$3 million or US$385,000.
Other key survey highlights include:
On foreign currencies, over 65% of Hong Kong users think the Renminbi (RMB) will continue to perform well; while 85% think the Euro will continue to be weak and fluctuate
Hong Kong users are cautious and prudent in making investment decisions. Female investors in particular listen to investment experts before making decisions. Male investors, on the other hand tend to trust their own research and instincts.
On the China property market, Hong Kong users think there will be price adjustments of about 1% to 10%.
The survey reveals that, overall, Hong Kong users are positive about the economic performance of Hong Kong in the next six months.
Check out the new Yahoo! Finance Hong Kong site and let us know what you think!
Early in 1995, my friends Jerry Yang and David Filo asked if I wanted to have lunch. I thought it was just lunch. But it kicked off an epic journey as I joined their initial development team of five people to turn their labor of love, Yahoo!, into a company.
“You’re doing what?” “With whom?” “Wait, is that the chocolate drink company?”
Today more than 15 years later, I’m proud to announce my graduation from Yahoo! employee to Yahoo! user. No blog post can capture the density of this experience, the richness of what I’ve learned, and the profound gratitude I’ll always have — for David and Jerry taking that leap of faith in me, and for the thousands of Yahoo! employees who have made this a place where magic happens. And above all, nothing I write can convey how humbled and inspired I’ve been by the hundreds of millions of you who share your time, extend your trust, and make Yahoo! a part of your lives. I’m glad to count myself among you.
When we started, Yahoo! was a directory of websites. We couldn’t wait to see the amazing things people would do when they discovered the Web. We pioneered a new profession: Web Surfer. Categorizing sites of every stripe was hardly a perfunctory exercise; we understood that the sum total of our myriad, minute choices — what we include, what we call things, where we put things, how we describe things — reveals a point of view. The mere act of aggregation is creation; aggregation has a voice. In our aim to be a helpful guide to the Web, we confronted the politics of classification, and how it can illuminate human conflict.
In embarking on the task of bringing order to so much information, we established foundational principles for the voice of Yahoo!, which are as relevant today as they were when the Web was new: Be simple, clear, direct. Be useful, inclusive, and provide context, not judgment.
This has never been about us or the technology, but about helping people tap into the transformative power of this medium. It’s about what interests you, what entertains you, what informs you, what helps you express yourself. It’s about what connects you to other people, what connects you to something bigger — and ultimately, what inspires you to recognize and expand your own creative capacity to make the world a better place.
We spend every day in service to those goals. I’ve stayed at Yahoo! with an abiding passion to embed those core values in our work. I leave with the satisfaction of knowing they’re firmly established in our DNA.
As I turn in my employee badge, I’ll be devoting more time to my longstanding love for jazz. I chair the board of SFJAZZ, a nonprofit in San Francisco in the midst of an exciting phase of growth. On the opposite side of the country, my partner Josh and I are developing a performance and production center for creative music in Brooklyn. At Yahoo! I’ve witnessed the kinds of circumstances that give rise to great creativity, and I find the same holds true in music: bringing together diverse perspectives in a collaborative spirit, allowing each voice individual expression in service to the collective whole, striking just the right balance between structure and freedom, being mindful and respectful of the past but relentlessly looking forward to what’s next.
With deepest respect and thanks for the past, I’m looking forward to what’s next.
-Srinija Srinivasan, aka Ninj
from Ontological Yahoo to Vice President, Editor in Chief
Yahoo! takes special note today of the 20th anniversary of the signing of the Americans with Disabilities Act (ADA). The most sweeping and emancipating civil rights legislation ever passed on behalf of the 60 million kids and adults with disabilities in the United States, this landmark law recognizes that every individual must be able to participate fully in all aspects of society. For example, the ADA requires that brick-and-mortar locations that serve the general public be fully accessible to individuals with disabilities by making improvements like curb-cuts in the sidewalk (which, while commonplace today, didn’t exist when the ADA was signed), Braille labels on ATM machines, ramps, sign-language interpreters, service dogs allowed in restaurants, and so on.
But the ADA isn’t fundamentally about removing obstacles and ensuring access. It’s about the impact of accessibility on the quality of life of individuals with disabilities. It’s about dignity and respect. It’s about engagement and empowerment. It’s about opportunity and choice.
The ADA is a celebration of independence.
When he signed the ADA into law 20 years ago, President George H. W. Bush remarked from the White House lawn, “This is indeed an incredible day.” As we have worked with disabled individuals around the world to make Yahoo! as accessible as possible, we’re finding that for many, incredible days are now occurring on a regular basis.
We’ve been asked many times whether the accessibility mandates in the ADA extend beyond physical spaces to Internet places. Not surprisingly, they don’t. In fact, the Internet is not even mentioned in the ADA. Twenty years ago, few people grasped how central the Internet would become in the everyday lives of individuals. But Yahoo!’s Global Accessibility Team has never waited for legal requirements to ensure online accessibility. Together, with the hundreds of engineers and designers with whom we’ve partnered for the past five years, we’ve been working to make Yahoo! accessible for a different reason: It’s simply the right thing to do. And today, we are proud to launch the Yahoo! Accessibility blog, which will highlight new accessibility developments and trends, perspectives from experts and influencers, and dialogue from the community.
So happy anniversary to the ADA, and congratulations to all who work tirelessly to make sure that individuals with disabilities—online or otherwise—are able to say, “Now I can do it myself!”
-Alan Brightman, Senior Policy Director, Yahoo! Inc.
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