To market, to market…

Posted September 28th, 2006 at 12:50 pm by Nicki Dugan, Blog Editor

 2 Comments / Filed in: Trends & News, Yahoo! Opinions

It’s Advertising Week in New York City — a fiesta that has thousands of marketers from all over the world swarming Madison Avenue to hobnob and banter about the latest trends. Yahoo! sponsors the annual America’s Favorite Ad Icons and Slogans contest. Previous champions include Juan Valdez, the Geico gecko, Mr. Peanut, the Pillsbury Doughboy, and “Sometimes you feel like a nut, sometimes you don’t.” Be sure to get in your vote before 1:00pm ET tomorrow, when this year’s winners will be announced following the annual icon parade. As part of the week’s affairs, Yahoo! also disclosed the results of an interesting market research study on technology’s impact on families. Surprisingly, the family dinner and board games are on the rise in response to addictions to things like gadgets, DSL, instant messaging, etc.

All this talk about marketing inspired me to sit down with our own brand guru, Yahoo! Chief Marketing Officer Cammie Dunaway. I wanted to hear her views on the Yahoo! brand and how we approach marketing, her all-time favorite industry campaigns, the impact blogs and word-of-mouth have on marketing departments, and how controversial figures like Howard Stern can mesh with our brand. Here’s the transcript of our conversation.

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2 Comments Add your own

Jim | September 28th, 2006 at 6:32 pm

Your advertisement showing a dog being brought back to life with the addition of fertilizer to a flower bed was cruel, insensitive and in total bad taste. Anyone who has ever lost a beloved pet, and is subsequently exposed to an ad of the type shown is and remains extremely distressed.

I believe that you need to cancel that ad, and replace it with something less gonzo in nature. You claim your culture to be one of sensitivity. Please prove it.

Digital Guy | October 10th, 2007 at 2:51 pm

Now this is a valued commnt. We have the right and obligation to write our real thoughts on that matter.
Marketing for any reasons has to stay of good taste limits.

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