It's Advertising Week in New York City — a fiesta that has thousands of marketers from all over the world swarming Madison Avenue to hobnob and banter about the latest trends. Yahoo! sponsors the annual America's Favorite Ad Icons and Slogans contest. Previous champions include Juan Valdez, the Geico gecko, Mr. Peanut, the Pillsbury Doughboy, and "Sometimes you feel like a nut, sometimes you don't." Be sure to get in your vote before 1:00pm ET tomorrow, when this year's winners will be announced following the annual icon parade. As part of the week's affairs, Yahoo! also disclosed the results of an interesting market research study on technology's impact on families. Surprisingly, the family dinner and board games are on the rise in response to addictions to things like gadgets, DSL, instant messaging, etc.

All this talk about marketing inspired me to sit down with our own brand guru, Yahoo! Chief Marketing Officer Cammie Dunaway. I wanted to hear her views on the Yahoo! brand and how we approach marketing, her all-time favorite industry campaigns, the impact blogs and word-of-mouth have on marketing departments, and how controversial figures like Howard Stern can mesh with our brand. Here's the transcript of our conversation.