Rounding up the week, we’ve got new platforms for you and a story that’ll give every developer the warm fuzzies.

• Buh-bye old platform. Hello new sponsored search!: If you haven’t heard yet, Yahoo!’s new search marketing platform is live for current users and lovers of sponsored search! What does this mean for you? Your ads go up online within minutes, and you hold the power to control your campaign from testing your ads to budgeting for clicks to targeting the right geographic audience. Sponsored search newbies don’t fret. The platform will be available for you soon. Power to the peeps!
• (Local) News you can use: Whether they're looking for the latest report on rising rent prices or the most recent high-society scandals, residents of 16 major cities can now catch local CBS news videos in Yahoo! News. Just click the local news tab, enter a ZIP code and voila! From New York to Baltimore, Salt Lake City to Green Bay, local dirt at your fingertips.
• Have you upgraded yet?: Unless you live under a rock, you're probably aware of Microsoft’s upcoming Internet Explorer 7 upgrade. Well, you don’t have to wait to carry over your Yahoo! settings, IE6 favorites, and bookmarks. Get a head start and go get your Yahoo! on.
• Q&A on the go: A few months ago, we launched the Yahoo! Answers API on the Yahoo! Developer Network. Well, a Colorado soccer dad snagged it to feed Yahoo! Answers to his mobile phone so he could brush up on his soccer lingo. Read more here. Thanks to him, you can find out what a chip shot is (or anything else, for that matter) while on the road.

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