Comments on: Time for a new hit http://ycorpblog.com/2006/12/19/time-for-a-new-hit/ Thu, 18 Mar 2010 22:24:52 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Bubba http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-179181 Bubba Tue, 16 Dec 2008 09:15:31 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-179181 I DONOT like WebAlizer. Main reasons: 1) Not very correct stats 2) Refspam through webalizer logs Refspam is popular in my country, and in case they make it more often the site with WebAlizer may me ddosed. Thats what i think I DONOT like WebAlizer.
Main reasons:
1) Not very correct stats
2) Refspam through webalizer logs

Refspam is popular in my country, and in case they make it more often the site with WebAlizer may me ddosed.

Thats what i think

]]> By: josfl http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-161941 josfl Mon, 13 Oct 2008 17:31:39 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-161941 What I cannot figure out is why "hits" can skyrocket for a particular day. I use Webalizer and for example, lately had a day when hits were 801,500+, files only 62,000+, and Page views 55,200. This was extraordinary in terms of hits (not page views) but still I cannot find a reason! Curious... What I cannot figure out is why “hits” can skyrocket for a particular day. I use Webalizer and for example, lately had a day when hits were 801,500+, files only 62,000+, and Page views 55,200. This was extraordinary in terms of hits (not page views) but still I cannot find a reason!

Curious…

]]> By: Tomek http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-147480 Tomek Sat, 12 Jul 2008 21:23:12 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-147480 Great job, interesting interview. Thank you. Great job, interesting interview. Thank you.

]]> By: refinance mortgage calculator http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-127067 refinance mortgage calculator Thu, 21 Feb 2008 01:14:43 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-127067 Please let me know if there are any equally great sites like this you can recommend to me. Thanks Again Please let me know if there are any equally great sites like this you can recommend to me. Thanks Again

]]> By: Pakistan Internet Marketing http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-10110 Pakistan Internet Marketing Tue, 26 Dec 2006 12:52:50 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-10110 Interesting post! Looking forward to learn more about the latest metrics to ensure accurate AJAX/Flash measurements. Interesting post!

Looking forward to learn more about the latest metrics to ensure accurate AJAX/Flash measurements.

]]> By: George P. http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-9195 George P. Wed, 20 Dec 2006 16:34:19 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-9195 This was mentioned a long time ago in the business circles. This isn't new, I guess an earlier blog post might have helped though. This was mentioned a long time ago in the business circles. This isn’t new, I guess an earlier blog post might have helped though.

]]> By: John http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-9194 John Wed, 20 Dec 2006 16:13:42 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-9194 Peter, you are correct. It's well past time to come up with a new metric, but since your media is sold based on impressions, PVs makes the most sense. In an effort to make a point, I'll simplify the advertising world into two parts, Direct Response and Branding. The key measure in the direct response world is transactions. The Branding world is a harder to pinpoint, but its fair to say their key metric in this context is a function of time. With the news today that Google has >=70% share in search, its clear that Yahoo has lost the search war as it is measured now. Yahoo should take the opportunity to refocus their efforts not on capturing search share, but on capturing share of transactions. Lots of strategies to pursue when you think of your business as being about share of transactions. Your Direct Response advertisers would appreciate it. As far as the brand advertisers go, why not focus on reach and time to develop your own engagement metrics. That would seem to fit better with the ajaxy applications and video worlds that seem to paint the way of the future. Transactions and Engagement. Those are the key metrics for your advertisers, and Ms. Decker. Good Luck. Peter, you are correct. It’s well past time to come up with a new metric, but since your media is sold based on impressions, PVs makes the most sense.

In an effort to make a point, I’ll simplify the advertising world into two parts, Direct Response and Branding. The key measure in the direct response world is transactions. The Branding world is a harder to pinpoint, but its fair to say their key metric in this context is a function of time.

With the news today that Google has >=70% share in search, its clear that Yahoo has lost the search war as it is measured now. Yahoo should take the opportunity to refocus their efforts not on capturing search share, but on capturing share of transactions. Lots of strategies to pursue when you think of your business as being about share of transactions. Your Direct Response advertisers would appreciate it.

As far as the brand advertisers go, why not focus on reach and time to develop your own engagement metrics. That would seem to fit better with the ajaxy applications and video worlds that seem to paint the way of the future.

Transactions and Engagement. Those are the key metrics for your advertisers, and Ms. Decker. Good Luck.

]]> By: Max Kalehoff http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-9192 Max Kalehoff Wed, 20 Dec 2006 15:46:34 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-9192 Peter, You just gave the best articulation of what's so screwed up with the page-view model. But it reflects a more inherent problem that ties into the advertising Engagement discussion: what's the value for advertisers across higher- or lower-involvement media experiences and interactions? The publisher business deals in the buying and selling of intruded consumer attention. Whatever the new metric becomes, you must also pursue this higher calling. Scott Karp points out a likely outcome: a fuzzy middle ground between direct response and brand advertising (http://publishing2.com/2006/12/19/the-page-view-can-only-be-dethroned-by-innovations-in-online-advertising-value/). Max Kalehoff (aka your old colleague from comScore Media Metrix, now with Nielsen BuzzMetrics) Peter,

You just gave the best articulation of what’s so screwed up with the page-view model. But it reflects a more inherent problem that ties into the advertising Engagement discussion: what’s the value for advertisers across higher- or lower-involvement media experiences and interactions? The publisher business deals in the buying and selling of intruded consumer attention. Whatever the new metric becomes, you must also pursue this higher calling. Scott Karp points out a likely outcome: a fuzzy middle ground between direct response and brand advertising (http://publishing2.com/2006/12/19/the-page-view-can-only-be-dethroned-by-innovations-in-online-advertising-value/).

Max Kalehoff
(aka your old colleague from comScore Media Metrix, now with Nielsen BuzzMetrics)

]]> By: Anonymous http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-9122 Anonymous Wed, 20 Dec 2006 08:16:38 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-9122 You definitely should have posted this awhile back. Now it looks like you're trying to save face since MySpace surpassed you :) You definitely should have posted this awhile back. Now it looks like you’re trying to save face since MySpace surpassed you :)

]]> By: Brian Costello http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-9108 Brian Costello Wed, 20 Dec 2006 04:39:41 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-9108 I couldn't agree more. As someone that spends much of their time pondering interactive advertising for many major brands I generally find the current tracking mechanisms becoming more and more limited. Creating new and interesting campaigns online is fabulous and fun, but brands want to see the best of the details -- the who, what, where, when, why and how long and they want it all in easy to read formats. Leaders such as Yahoo!, along with the advertising industry and the analytics companies need to pushing -- great insights Peter. I couldn’t agree more. As someone that spends much of their time pondering interactive advertising for many major brands I generally find the current tracking mechanisms becoming more and more limited. Creating new and interesting campaigns online is fabulous and fun, but brands want to see the best of the details — the who, what, where, when, why and how long and they want it all in easy to read formats. Leaders such as Yahoo!, along with the advertising industry and the analytics companies need to pushing — great insights Peter.

]]> By: Sumit Chachra http://ycorpblog.com/2006/12/19/time-for-a-new-hit/comment-page-1/#comment-9085 Sumit Chachra Wed, 20 Dec 2006 00:33:25 +0000 http://yodel.yahoo.com/2006/12/19/time-for-a-new-hit/#comment-9085 Excellent article. No wonder myspace UI is so crappy and a page refresh takes place for "everything"! :-) Excellent article. No wonder myspace UI is so crappy and a page refresh takes place for “everything”! :-)

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