Comments on: Off to a great start

By: Monika Herrera

Monika Herrera — Mon, 19 May 2008 10:13:54 +0000

Thanks for this information, it certainly helps to understand certain things a little more.

By: chris

chris — Mon, 30 Apr 2007 15:08:35 +0000

Hire this guy!

Comment by what ever – Jan 25th, 2007 at 9:26 pm

By: Nicki Dugan

Nicki Dugan — Mon, 30 Apr 2007 07:11:12 +0000

sofia su – here’s the official rationale for the name “Panama”… The construction of the Panama Canal was a major breakthrough in the way the world conducts global commerce. In the same way that the Panama Canal made it faster and easier for countries to sell goods and services to one another, Yahoo!’s new ad platform provides businesses a faster and easier way to sell their products and services to their target audiences.

By: sofia su

sofia su — Sun, 29 Apr 2007 12:36:00 +0000

why did u pick the name Panama? is someone on your team from there? I am… was just wondering.

By: josh

josh — Thu, 26 Apr 2007 22:30:03 +0000

Yahoo is heading in the right direction with wireless ads but they are still way off. The public won’t go for it, it’s just not good enough. Sounds really exciting but its mostly hype. I know how to put it all together so that it gets accepted. My problem is I can’t find anyone to bring it to.

By: Where can I get

Where can I get — Tue, 17 Apr 2007 20:38:56 +0000

some of those YAHOO! flip-flops?

By: LTD

LTD — Sun, 18 Feb 2007 10:04:31 +0000

I am really irritated with your search marketing team. It seems that no matter what keywords I choose, somebody won’t approve them. And, it’s a pain in the butt to get an ad approved. I realize that I am just a minor player in the big league and have to to bid against the big boys. I never have a problem with my ads on Google and I think I will drop Yahoo. Also, when you going to do something about the hundreds of spam messages I receive every day from GeoCities sites? Do I have to sue you to stop all this spam?

By: Denis

Denis — Tue, 13 Feb 2007 15:57:23 +0000

What are the plans of Yahoo in the Netherlands? I think there is a big market share to gain (for all European countries), also without too much of a competition. My hands are almost itchy of wanting to participate in this for the Netherlands? Is there a way of buying a franchise Yahoo for this country?

Best Regards,

Denis Minning
Interim/freelance manager

By: Steve Morsa

Steve Morsa — Wed, 07 Feb 2007 03:03:25 +0000

Terry,

Well-earned congratulations are in order for the entire Yahoo team for bringing Panama to market. It’s sure to produce a number of great benefits to and for Yahoo and its fine employees in the months and years to come…

…and now, assuming you’d like to continue the competitive attack on media-darling Google, you’ll probably like to take a careful look at a completely new form of patent-pending (#11/250,908) advertising called Match Engine Marketing, or simply, paid match.

It would be a masterful way to leverage your huge identified customer/user base…while providing your advertisers with the ability to–believe it or not–select and bid on the actual demographic and psychographic traits and characteristics (keytraits) of their most desired customers and clients.

With Panama, you’ve provided advertisers with the tool/s necessary to maximize their results when it comes to bidding on keywords…

…why not now also offer them the ability to bid on keytraits as well?

As the first one was, should the next GoTo/Overture be in anyone’s hands than Yahoo’s?

By: Nicki Dugan

Nicki Dugan — Fri, 26 Jan 2007 19:03:02 +0000

Robert: Actually our new system is well beyond beta. It went live last quarter and new customers can sign up at http://signup.marketingsolutions.yahoo.com.
The new ranking model Terry posted about will be available to those customers as of February 5th (and in the coming months for those outside the U.S.).

By: Mike

Mike — Fri, 26 Jan 2007 17:30:11 +0000

Panama: a great song from Van Halen!

(Sorry, couldn’t resist)

By: Justin

Justin — Fri, 26 Jan 2007 16:20:39 +0000

Glad to hear the message clearly from the top. Thanks.

By: Ivan Pope

Ivan Pope — Fri, 26 Jan 2007 10:54:04 +0000

Doesn’t that start ‘A man? A plan? A canal? Panama – it’s Yahoo’s … ‘ – you missed a chance to use the best palindrome!

By: robert

robert — Fri, 26 Jan 2007 10:11:04 +0000

very nice! I’ve been waiting a long time for this feature. I would love to have a link where I can direct my readers at my blog, hipfox.com, to sign up for beta testing

By: jojo

jojo — Fri, 26 Jan 2007 09:14:38 +0000

what ever, your point #7 is great. what Y! need to do now is manipulate the users. not just buying startups.

Y! has lots of web apps + Services, but still lacks in integration.

Hopefully, panama will be Y! greatest turning point. beat that google guys!

By: what ever

what ever — Fri, 26 Jan 2007 05:26:27 +0000

Y! shd

i) Grab as much as market from google.

ii)change it’s monetization strategy

iii)so many applications coming out of yahoo like 360.yahoo.com,yahoo messenger are not elegant to use;they include lots of features(avatars i mean) which increases the complexity and speed,keep in the mind the user who has very low bandwidth.

iv) success comes through simplicity..make the applications from the user point of view.

v) say bye-bye to flash ads,they don’t work anymore

vi) as of now,what yahoo does is,make an product or a service and then apply monetization right from the first day.This is wrong,360.yahoo.com proved this(btw it is very slim in features)

vii)I still don’t understand what yahoo is doing with the amazing userbase it has with yahoo messenger(250 million plus)..why not make a community website like myspace or facebook using the never ending userbase of yahoo?In this area yahoo doesn’t learn from mistakes($1.6bn for facebook??)

vii)ways to topple google
get a clean search url
build a brand around the url by offering services which are
geek and nerd friendly and the rest of www people follows
with them
wherz the blog search??
A new way for local search(This is the future)

vii)yahoo forgot the value of community

viii) so many products hasn’t evolved in a long time(geocities for eg..)

ix)customer care should improve

x)make the yahoo mail in Ajax(new beta mail sux)

xi)Innovate faster in the area of publisher network

Good Luck with the Panama

I love Y!