18Seconds.org – The Video

Posted February 26th, 2007 at 1:44 pm by Nicki Dugan, Blog Editor

 5 Comments / Filed in: Trends & News, Yahoo! For Good

We’ve pulled together a short video to recap last week’s kickoff of 18Seconds.org, the campaign we launched in conjunction with Lawrence Bender (who we can now officially refer to as the Oscar-winning producer of “An Inconvenient Truth” — way to go, Lawrence!), the EPA, Department of Energy, AC Nielsen, Wal-Mart, Environmental Defense, and others to educate Americans about the cost-saving and environmental benefits of switching to compact fluorescent light bulbs.

Have a look below. Then check out the Flickr set from the launch event. And then go change a light bulb.

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5 Comments Add your own

Scott Smith | February 26th, 2007 at 5:55 pm

I’m very excited about this project. Can’t wait to see what Yahoo! does with Earth Day this year.

J Paker | March 1st, 2007 at 3:44 pm

Sound does not work on this video!

Frank Gruber | March 2nd, 2007 at 11:41 am

18Seconds.org is wondeful project. I just need to get to changing all my bulbs. ;)

I recently highlighted here:
http://www.somewhatfrank.com/2007/03/18secondsorg_to.html

Nicki Dugan | March 2nd, 2007 at 3:02 pm

Frank: Thanks for the link love!

Trogdor | March 14th, 2007 at 1:23 pm

Compact fluorescents are a great idea, but bear in mind that incandescents can be innovative, too. A recent Slashdot story showed new incandescents are being developed that are on par with CFLs for energy efficiency.

http://hardware.slashdot.org/article.pl?sid=07/02/26/1916211

So what? So, compact fluorescents contain mercury, and you’re not allowed to just toss that in the garbage.