I have informed customer service I will most likely be switching my services not only away from Yahoo/AT&T for internet, but AT&T for phone as well. I can get better, faster service for equal price elsewhere it turns out. If they aren’t using ads in their service, I will have a new home. It is strictly because of the decision to place ads in my paid service.

Terry, I’m a paying Yahoo/AT&T customer, but if I get one ad in my e-mail for malware, I’m not only switching internet services, I’m switching phone companies too! I’ll want to get so far from Yahoo as to not give them one penny ever again. If forcing your paying customers to get bombarded with ads (especially ads for malware) is what you mean by

“continue to transform how advertisers and publishers connect to their audiences.”

(and I have no reason to believe otherwise) then I am pretty peeved. If your idea is to force their ads down our throats all over your pages and bombard paying customers with mismatched ads that they don’t want, well sure, that is a transformation alright. Not much new about that though.

“We see this as a key step in executing our long-term vision to build the industry’s leading advertising and publishing ecosystem — both on and off Yahoo!’s network. ”

I notice precious little here about concern for the user, or the impact on them. A small oversight, perhaps? Marketing models tend towards failure when your audience isn’t considered in the equation.

Good luck with snagging ad dollars at the expense of your user’s dollars. Do blog about how that works for you. Cheers.

So what is really in it for the customer, Hmmm lets see?
Well we could have a little space – which would probably end up with a pop-up over it every time you logged on, no doubt.

If you complain about the pop-up, Yahoo would find a way of saying it was a “violation”. After all there policing of the blogs etc., is terrible. Oh Unless you want to see porn.

Sad, but very true.

Regards,
Dave

Thank you.

Will my ads finally be shown internationaly?

Thanks/ Steve

For a number of reasons; including the ad inventory, expertise, and other resources Yahoo brings; this is a wise and prescient move by both companies; one which can only benefit all online advertising participants.

Though not the same size company as DoubleClick, for the price, Right Media is clearly a much better value and investment.

Along those same lines, another ad platform worth considering, Mr. Semel–paid match–would further enable Yahoo to effectively and efficiently leverage your considerable membership/user and advertiser bases; while, due to its superior targeting and unquestioned relevancy, posing a real and legitimate threat to competitors’ ad platforms.

Right Media…was the right choice.