Asia + mobile = Yahoo!
Posted June 20th, 2007 at 3:06 pm by Dave Ko

Greetings from Asia, where mobile phones are as ubiquitous as shoes. And where Yahoo! just got a tremendous leg up in the mobile Internet market.

I'm writing from CommunicAsia 2007 in Singapore, where I just finished a full-day of meetings with press, analysts, and partners from across Asia. Yahoo! oneSearchWe all spent the day fixated on the future of mobile search and agreed that that the next phase is dependent on a consumer-friendly, intuitive service designed specifically for the mobile device.

We've created such a service with Yahoo! oneSearch. And as of today, 100 million more mobile phone subscribers in Asia have access to this service through partnerships we've struck with six major operators. Searching and finding via mobile phone got infinitely easier for people in the Philippines, India, Korea, Malaysia, Indonesia, and Taiwan.

These carrier agreements make oneSearch the default mobile search service on our partner WAP sites and reinforce our leadership in markets where mobile phones are incredibly pervasive and where there's an increasing demand for mobile Internet services.

Since launching oneSearch at CES in January, we've worked hard to localize it for this important region. We know that PC search is not mobile search and PC browsing is not mobile browsing. People want faster results, easier navigation, and local relevance. OneSearch addresses that gap and now it does so in 14 countries around the world.

We'll also launch localized beta versions of Yahoo! Go 2.0 this Friday, bringing the cool mobile Internet app to 13 countries in Europe, Asia and the Americas.

This all gets us closer to our big audacious goal to eventually connect 1 billion mobile users worldwide. And think we'll reach it down the road with more news like this.

Dave Ko
VP & GM, Connected Life, Asia

  • Share on Twitter
  • Share on Facebook
  • Share on LinkedIn
  • Share on Delicious
  • Share on Digg
  • Share on StumbleUpon
  • Share on Technorati

Previous Post

Green big shots in Cannes
Posted June 19th, 2007 at 10:06 pm by Jerry Shereshewsky

Cannes. The Côte d'Azur. And it is. Very azure. But, Yahoo! (aka Big Purple) is in Cannes this week to turn it from azur to vert. Right. Because, of course, Yahoo! has embraced a major global re-thinking of all matters ecological (purple is the new green, after all). We created ...

Continue Reading »

SUBSCRIBE

Subscribe to our RSS feed and social profiles to receive updates.
About Yahoo!

ABOUT YAHOO!

Yahoo! is the premier digital media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. That's how we deliver your world, your way. And Yahoo!'s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses.
Twitter

TWITTER

Copyright © 2012 Yahoo! Inc. All rights reserved. Copyright/IP Policy | Terms of Service | Help