Last year, blogger Sarah Bunting of Tomato Nation baited her readers to raise $30,000 for DonorsChoose with an offer to shave her head (see video below). This year, we're getting in on the game.
DonorsChoose, the ultra-awesome web-based educational philanthropy that lets you play Santa to public school kids by fulfilling teacher wishlists, is hosting the DonorsChoose Blogger Challenge. Starting Monday, more than 100 bloggers will challenge their readers to fund classroom projects this month. The likes of Engadget, TechCrunch, AllThingsD's Kara Swisher, and Anil Dash are rumored to be participating. And Yahoo! is joining Google, SixApart, and Federated Media by upping the ante with awards.
The blogger who motivates the most readers to participate in the Blogger Challenge will get lunch with Chief Yahoo Jerry Yang. And we won't even make them shave their head. Unless, of course, they want to.
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