When Yahoo! committed to going carbon neutral in April, we knew it would be a global initiative. It was only appropriate that on my first day as Yahoo!’s director of climate and energy strategy – before moving my belongings from my life in Boulder, Colorado – I found myself on a plane headed for Western Brazil to check out some small hydropower projects. Things haven’t slowed down much since then.

After much due diligence, Yahoo! has decided to offset its 250 thousand metric ton carbon footprint from 2006 through hydropower in rural Brazil and wind turbines in India. We’ve partnered with EcoSecurities and CantorCO2e, who helped us source, vet, and execute these projects.

What does 250 thousand metric tons look like? Think of taking 35,000 cars off the road for a year, or turning off the lights on the Vegas strip for two months.

We wanted to set a strong standard for approaching this emerging marketplace and developed this checklist to guide us:

• Support high-quality carbon offset projects in areas where Yahoo! has a local presence.
• Find uniquely Yahoo! ways to give back to the communities that benefit from our projects.
• Ensure that the projects we support are verifiable.
• Be as transparent as possible about our process.

After two days of bumpy travel by plane, car, smaller plane and truck, we reached the community of Catorce de Abril, a small village in the state of Rondonia, 1,400 miles northwest of Sao Paulo. It’s powered by the Primavera hydropower project, which produces the offsets that Yahoo! has purchased. This is a small run-of-river dam, which means it uses natural flow and elevation drop to generate electricity. Although hydropower is common in Brazil as a whole, much of this region receives its power from state-subsidized diesel plants. Investing in a clean power project here seemed critical and timely.

Electricity is new to Catorce de Abril. Only recently, the village school was powered by a small diesel generator – dirty, noisy, threatening to young lungs, and not very reliable. And not surprisingly, the school has no computers – classroom materials are copied on a 1970’s-era mimeograph and the nearest Internet connection is an hour away. Yahoo! has committed to connecting the school to the Web and supplying computers and digital cameras that both students and residents can use to reach beyond their village, provide a window into their community via Flickr, and foster an open exchange of ideas.

Almost 10,000 miles away, Yahoo! is partnering with local businesses to purchase offsets from 43 750-kilowatt wind turbines in Vankuswade, Maharashtra, in western India and Tenkasi in Tamil Nadu, in southern India. This investment was particularly important to us, as India is one of the most carbon-producing regions in the world. With our rapidly growing presence in India, we felt a sense of responsibility to encourage the development and use of cleaner energy there. And we‘re exploring various community programs that will support and empower residents of these communities.

We know the issue of global warming is top of mind for our consumers and employees. The top questions in our internal company “question of the week” queue have been about all things green. Yahoo! is committed to being an environmentally responsible business and hopes our approach encourages our industry peers, users and employees to engage, take action, and make their own positive impacts.

Chris Page
Director of Climate and Energy Strategy