Being a woman in business is never easy. Being a mother is never easy. But trying to juggle both is particularly challenging.

I’ve been fortunate in my career. I was an EVP at the Trump Organization, working for one of the most famously demanding bosses in the world. I was also lucky enough serve as a judge with him on the TV show The Apprentice. But in addition to those roles, I also held a far more important position — mother to two young children. It’s because balancing work and life is so challenging that when I left the Trump Organization I decided to start a new company, Carolyn & Co. Media, which I co-founded with another female professional, Jen Marr. Our company’s first brand "fwm: finding what matters," will launch later this spring and will help women like myself equip themselves with the tools and resources to find this elusive balance.

One of the best ways for women to find flexibility in their careers is to start a business themselves (which is, of course, one of the reasons I’m doing so myself). That’s why I’m thrilled to have been on The Today Show this morning announcing, in partnership with Yahoo! Small Business, an exciting grant program for women entrepreneurs.

With this program, we’re celebrating women business owners, and highlighting the opportunities available to them when they use the Internet to pursue their goals. Three women will each win more than $25K in cash and services, as well as mentoring from successful business leaders. The three finalists will “compete” to accelerate their businesses. The most savvy among them will receive a "bonus" grant of an additional $10,000, to be awarded in October.

Female entrepreneurs seem to be on the rise. There are more than 10 million women-owned businesses in the US today, growing at twice the rate of small businesses overall.

I hope this program and my personal experience helps inspire women of all ages and backgrounds — professionals, retirees, stay at home moms, recent college grads, you name it. Whoever you are, if you’ve dreamed of starting your own business, I hope this program helps encourage you to embark on that rewarding journey and to use the Internet as your partner. Thanks to Yahoo!, it’s easier and more affordable than ever to bring a business online.

For more details, read more here and check out the website.

Carolyn Kepcher
CEO and Co-Founder
Carolyn & Co Media/fwm:Finding What Matters