Numbers that mean business
Posted April 9th, 2008 at 4:07 am by Bassel Ojjeh, Strategic Data Solutions
7 Comments / Filed in: Trends & News
What is the Holy Grail for online marketers? Well, it starts with knowing in real time whether your campaign is working or not. And it ends with turning that insight into tweaks that improve performance.
After all, nothing is worse for advertisers — and consumers — than marketing that bombs.
Enter IndexTools, a leading provider of Web analytics software for online marketing, which we announced we’re acquiring today. Their technology will give our customers tools for monitoring and analyzing websites and marketing campaigns, providing valuable insights into key metrics, traffic patterns and performance. And that means consumers are more likely to see marketing content that’s engaging and relevant.
We’ll initially make these tools available to our vast community of 150,000 small- to medium-sized business customers, but we’ll eventually extend them to third party developers who can use them to track how their applications are performing with visitors.
When it comes to marketers, we have just one goal: To be their partner of choice. IndexTools is another great arrow in our quiver.
Bassel Ojjeh
SVP and Head of Yahoo! Strategic Data Solutions
Tagged: acquisition, news, online advertising
(Average: 5 out of 5)
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7 Comments Add your own
Jody | April 9th, 2008 at 12:00 pm
Very cool news. Index Tools is a tremendous product. This is a great move by Yahoo. Looking forward to using “Yahoo Analytics” in the future.
Richard | April 9th, 2008 at 4:03 pm
Way to go!
ANALYTICS are the food of the mind :)
We need something radical for video content please!
Richard
Alexis Kauffmann - Artigos para Festas | April 12th, 2008 at 6:50 pm
Yes, someone has got to a step further than poorly developed Google Analytics. Great news!
your hands | April 15th, 2008 at 5:10 am
is it same with numbers is money?….
Tony | April 16th, 2008 at 9:49 am
This is Cool Information. Looking foreword to use yahoo analytics..
Down Pillow | April 16th, 2008 at 7:28 pm
We use g***** analytics and have ben pretty happy with it as a free service. The only problem is not we will have to have two snippets of code now on our pages – get a little cumbersome on the web dev side – slug in the other engines ‘conversion codes’ then affiliate code snippets – yikes. Kudo’s nonethless!
Alexander Schek | October 9th, 2008 at 6:37 am
I was at a demo the other day, and I have to say that YWA is amazing… it is very flexible to customize reports, etc… Great job!
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