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	<title>Comments on: It’s APT to change</title>
	<atom:link href="http://ycorpblog.com/2008/09/24/its-apt-to-change/feed/" rel="self" type="application/rss+xml" />
	<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/</link>
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		<title>By: peter petterson</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-228989</link>
		<dc:creator>peter petterson</dc:creator>
		<pubDate>Sat, 22 Aug 2009 01:46:48 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-228989</guid>
		<description>I seek an alternative to Google Adsense; yes I&#039;m smallfry but there are millions of us sprats out there being encircled by &quot;sharks&quot;.</description>
		<content:encoded><![CDATA[<p>I seek an alternative to Google Adsense; yes I&#8217;m smallfry but there are millions of us sprats out there being encircled by &#8220;sharks&#8221;.</p>
]]></content:encoded>
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	<item>
		<title>By: Jacques Snyman &#124; Website Design</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-208446</link>
		<dc:creator>Jacques Snyman &#124; Website Design</dc:creator>
		<pubDate>Mon, 20 Apr 2009 08:15:18 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-208446</guid>
		<description>OK, so we&#039;re a good few months into this. Any feedback on 
how effective the new advertising platform has been so far? Some stats will make great reading! Thanks guys!</description>
		<content:encoded><![CDATA[<p>OK, so we&#8217;re a good few months into this. Any feedback on<br />
how effective the new advertising platform has been so far? Some stats will make great reading! Thanks guys!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: John John</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-190040</link>
		<dc:creator>John John</dc:creator>
		<pubDate>Thu, 15 Jan 2009 20:47:22 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-190040</guid>
		<description>For us to use this service, we&#039;d need a list of current publishers in the network. So far, I have been unable to find such a list. Can anyone point me to it?

Thanks!

John John</description>
		<content:encoded><![CDATA[<p>For us to use this service, we&#8217;d need a list of current publishers in the network. So far, I have been unable to find such a list. Can anyone point me to it?</p>
<p>Thanks!</p>
<p>John John</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Tom</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-162442</link>
		<dc:creator>Tom</dc:creator>
		<pubDate>Thu, 16 Oct 2008 22:04:16 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-162442</guid>
		<description>I agree. I would spend more with YSM if the interface was better.</description>
		<content:encoded><![CDATA[<p>I agree. I would spend more with YSM if the interface was better.</p>
]]></content:encoded>
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	<item>
		<title>By: leb0wski</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-162412</link>
		<dc:creator>leb0wski</dc:creator>
		<pubDate>Thu, 16 Oct 2008 18:31:02 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-162412</guid>
		<description>@Gordon: I agree.  Hopefully Yahoo will build / transition the current YSM Panama platform into a new platform that actually feels like it was designed for the user instead of a platform that feels like it was designed by engineers with no grasp of how search marketers wish to manage their campaigns, who put bandaid after bandaid on the tool to make it pretty.  I would love to send Yahoo more of my ad spend, but the current Panama UI is so difficult and frustrating to use I just can&#039;t stand it, so I end up sending more of my $ to Google.  You have an opportunity here Yahoo, please don&#039;t screw it up.</description>
		<content:encoded><![CDATA[<p>@Gordon: I agree.  Hopefully Yahoo will build / transition the current YSM Panama platform into a new platform that actually feels like it was designed for the user instead of a platform that feels like it was designed by engineers with no grasp of how search marketers wish to manage their campaigns, who put bandaid after bandaid on the tool to make it pretty.  I would love to send Yahoo more of my ad spend, but the current Panama UI is so difficult and frustrating to use I just can&#8217;t stand it, so I end up sending more of my $ to Google.  You have an opportunity here Yahoo, please don&#8217;t screw it up.</p>
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	<item>
		<title>By: Юрист Петя</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-159694</link>
		<dc:creator>Юрист Петя</dc:creator>
		<pubDate>Sun, 28 Sep 2008 00:28:21 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-159694</guid>
		<description>Good news!</description>
		<content:encoded><![CDATA[<p>Good news!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Gordon Choi</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-159407</link>
		<dc:creator>Gordon Choi</dc:creator>
		<pubDate>Fri, 26 Sep 2008 06:30:13 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-159407</guid>
		<description>Hopefully Yahoo&#039;s new platform will be the solution to the problems of the existing YSM platform and at the same time it will provide the edge to display ad advertising.</description>
		<content:encoded><![CDATA[<p>Hopefully Yahoo&#8217;s new platform will be the solution to the problems of the existing YSM platform and at the same time it will provide the edge to display ad advertising.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Nicki Dugan</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-159355</link>
		<dc:creator>Nicki Dugan</dc:creator>
		<pubDate>Thu, 25 Sep 2008 22:33:43 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-159355</guid>
		<description>@News &amp; @Dave: Actually the platform is live today. This is not a beta.  We’ve started with the San Francisco Chronicle  and San Jose Mercury News. Working with the Newspaper Consortium, we&#039;ll systematically integrate hundreds of our newspaper partners over the next few months and into 2009. We’ll start to make the platform available to publishers by the end of 2008 and to advertisers, networks and agencies in 2009.

@Tim: The platform will evolve over time, and we intend to integrate all of the different existing ad platforms into APT.</description>
		<content:encoded><![CDATA[<p>@News &#038; @Dave: Actually the platform is live today. This is not a beta.  We’ve started with the San Francisco Chronicle  and San Jose Mercury News. Working with the Newspaper Consortium, we&#8217;ll systematically integrate hundreds of our newspaper partners over the next few months and into 2009. We’ll start to make the platform available to publishers by the end of 2008 and to advertisers, networks and agencies in 2009.</p>
<p>@Tim: The platform will evolve over time, and we intend to integrate all of the different existing ad platforms into APT.</p>
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	</item>
	<item>
		<title>By: Dave</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-159157</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Wed, 24 Sep 2008 22:54:18 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-159157</guid>
		<description>Somehow Yahoo always announces products before they launch.

Coming in 2009 - but let&#039;s hype it today. Where is the Beta version?</description>
		<content:encoded><![CDATA[<p>Somehow Yahoo always announces products before they launch.</p>
<p>Coming in 2009 &#8211; but let&#8217;s hype it today. Where is the Beta version?</p>
]]></content:encoded>
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	<item>
		<title>By: Tim</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-159124</link>
		<dc:creator>Tim</dc:creator>
		<pubDate>Wed, 24 Sep 2008 18:52:53 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-159124</guid>
		<description>Sounds very interesting - look forward to learning more and playing around once live...

My question is if it will have any impact on Y! Search Marketing at all?</description>
		<content:encoded><![CDATA[<p>Sounds very interesting &#8211; look forward to learning more and playing around once live&#8230;</p>
<p>My question is if it will have any impact on Y! Search Marketing at all?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: News</title>
		<link>http://ycorpblog.com/2008/09/24/its-apt-to-change/comment-page-1/#comment-159122</link>
		<dc:creator>News</dc:creator>
		<pubDate>Wed, 24 Sep 2008 18:43:39 +0000</pubDate>
		<guid isPermaLink="false">http://ycorpblog.com/2008/09/24/it%e2%80%99s-apt-to-change/#comment-159122</guid>
		<description>So it comes next year only?</description>
		<content:encoded><![CDATA[<p>So it comes next year only?</p>
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