Introducing Yahoo! Web Analytics

Posted October 8th, 2008 at 12:36 pm by Jitendra Kavathekar, Yahoo! Web Analytics

 26 Comments / Filed in: Trends & News

Have you ever bailed on an online checkout because something in the user experience bugged you? Or were pleasantly surprised that the sponsored listings were more relevant than the regular results of your web search? This week, we are rolling out a new service that creates a helpful feedback loop for e-merchants, website owners, advertisers, and developers based on how well they did with you in critical moments like these.

Born out of our acquisition of IndexTools in May, Yahoo! Web Analytics (beta) provides powerful data and insights reporting that help website owners evaluate their marketing performance and tweak their website designs. They’ll get custom real-time reports and graphs that help them slice and dice metrics like sales, page views, and sources of traffic and ultimately identify ways to amp up their visitor satisfaction.

We’re rolling the service out in phases for the remainder of 2008 and into next year. The first big deployment is Yahoo! Small Business, whose 13,000 hosted e-commerce customers can get set up just in time for the holiday shopping season at the click of a button. We have already started to roll Yahoo! Web Analytics out to advertisers who seek Yahoo!’s help to build custom micro-sites, as well as to third-party application developers who build widgets and other mini-apps for Yahoo! users via our developer network or our new Yahoo! Open Strategy tools.

Nothing is worse for site owners—and consumers—than bad marketing or a lousy user experience. Here’s an easy tool designed to combat them… and fast.

For more information, please visit http://web.analytics.yahoo.com/ and check out the FAQ.

Jitendra Kavathekar
VP, Yahoo! Web Analytics

Tagged: news, yahoo! developer network, YOS

Post a Comment Bookmark This Digg This

26 Comments Add your own

News | October 9th, 2008 at 1:17 am

Will it be free or paid after beta ends?

smartData Enterprises | October 9th, 2008 at 3:21 am

Yahoo Analytics a perfectly needed thing especially when each website owner is concerned about the source , nature and geographical location of the traffic.
Yahoo being one of the best, analytics tool was required. Thanks Yahoo !!
We are providing Website development & Search Engine optimization. This tool will definitely help us to track the traffic.

Regards
sdei
info@smartdatainc.net

androo | October 9th, 2008 at 8:30 am

WOW this great program..! I’ve used others in the past and they really didn’t provide real-time stats which is what I’ve been looking for in an analytic program… I’m now going to change up my current statistics counter and replace it with the Yahoo one! Thanks for that..!

Save Money on Amazon | October 9th, 2008 at 1:05 pm

Wow! I can’t wait till this becomes available for signup!

media influence | October 9th, 2008 at 1:13 pm

really hoping for some differentiators from Google Analytics and easy implementation.

Antonio Carlos Silveira | October 10th, 2008 at 6:08 am

That’s great news… finally we have some options available, but when is it going to be open for the rest of us mortals? So I can use it on my blogs and sites.

Congrats on the initiative.

Eric | October 12th, 2008 at 6:43 am

Getclicky is a pretty cool real time analytics tool as well.

Bayu | October 13th, 2008 at 11:38 pm

i hope, this yahoo analytics easy to use and to be understand. oiya guys do you know the product of software to analyze other website, traffic or ranking?? thank you. please response to my email.

Jitendra Kavathekar | October 14th, 2008 at 12:18 pm

Thanks for the feedback. We’re excited to make this product available.

@News – We don’t have any plans to charge for Y! Web Analytics – we’ll be keeping it free.

@Antonio Carlos Silveira – We’re being pretty deliberate here to make sure we roll this out as effectively as possible.  Unfortunately, we can’t say when and how we’ll be making it more widely available, but eventually all Yahoo! advertisers, publishers and developers will have access in one way or another.

YATENDRA CHAUDHARY | October 16th, 2008 at 2:50 pm

That’s the intiative we were looking forward from Yahoo. Lets hope it should workout more than i think as point of web marketeer.

devbahis | October 19th, 2008 at 1:31 pm

That’s the intiative we were looking forward from Yahoo. Lets hope it should workout more than i think as point of web marketeer.;)

Russell | November 17th, 2008 at 11:05 am

This product is a great addition. I hope to see great things. Keep up the innovation as users really appreciate new and exciting things.

Rock on | December 5th, 2008 at 3:59 am

This piece you’ve written was a joy to read and will undoubtedly help solidify what web design means to me.That’s the initiative we were looking forward from Yahoo
i hope, this yahoo analytics easy to use and to be understand.

Deepak | December 8th, 2008 at 3:56 am

joyful article..have carry gr8 knowledge

Web Development India | December 22nd, 2008 at 3:02 am

Thank you very much for sharing this information. I am very happy to visit yahoo web analytics URL. Good product introduces by Yahoo. It is very helpful for webmaster to track the visitors.

Web Developer | December 24th, 2008 at 9:24 am

I absolutely agree that marketing palys a great role, even more great than site design. People usually repeat the actions of each other, and if someone says the site is good, the rest will believe that it is really good.

Jacques Snyman | Website Design | April 5th, 2009 at 5:12 am

This is a good thing. Google Analytics needs some decent competition, and I feel that you guys are on the right track here.

Dave Culbertson | May 1st, 2009 at 6:34 am

Yahoo,

IndexTools was a great product and it appears that you’re continuing to make improvements to it. But if you don’t make it available soon for FREE like Google Analytics (or a very low monthly cost), your mismanagement of this fantastic asset will become a case study in “how to kill a great product” at web analytics conferences around the world.

Aqeel Bilal Malik | May 5th, 2009 at 4:30 am

It’s good to have a powerful Web Analytical Tool. But still i have a question. Can we create or manage our Goals as we do it in Google Analytics ?

Paul | May 13th, 2009 at 8:30 am

So lets make this clear. Yahoo Web Analytics is NOT available for free (as far as the public goes).

Jitendra Kavathekar comments that “eventually all Yahoo! advertisers, publishers and developers will have access in one way or another”, so I guess that means you will NOT make it available to the average user like Google Analytics does.

BlindAcreMedia | August 21st, 2009 at 7:05 am

I like using Google Analytics. I would like to see the difference between Google and Yahoo.

Shasa | September 16th, 2009 at 1:51 am

Many useful information. I enjoyed the article, Thanks!

Web Designing India | November 17th, 2009 at 11:26 pm

Still i am checking my website analysis in Googe. Now on words i will try site analysis in Yahoo also.

Favori partner escort | January 10th, 2010 at 7:55 am

Yahoo Analytics a perfectly needed thing especially when each website owner is concerned about the source , nature and geographical location of the traffic.

iddaa | January 23rd, 2010 at 5:00 pm

thanksss you

Escort Bayan | January 25th, 2010 at 11:50 am

thanks so much admin