Inaugural spikes
Posted January 20th, 2009 at 3:01 pm by Nicki Dugan
Filed in: Behind the Scenes

A team of editors in Yahoo! Search is in the very enviable position of being able to peer deeply into the minds of the collective Yahoo! populace at any given moment -- watching anonymized keywords that spike as people search for news and information related to current events.

Here's a behind-the-scenes look at what our users were most curious about today as they watched the swearing in of our 44th president:

  • Oath of office - people were keen to read about "john roberts flub" as the Chief Justice stumbled slightly on the oath
  • Aretha Franklin - that hat was on everyone's mind; there were also questions about how old she is, along with confusion about her name ("anita franklin")
  • Joseph Lowery - people were buzzing about the Reverend and his funky benediction
  • Dick Cheney wheelchair - why exactly was he in a wheelchair?
  • Obama speech - because hearing it once was evidently not enough
  • Inaugural lunch menu - great curiosity about what was being served to the President on this historic day
  • Abraham Lincoln - searches about his bible as well as quotes that might have been invoked today
  • How old is Obama - shouldn't it be how "young" is Obama?
  • Readings/music - there were spikes on particular pieces and lyrics, including misheard phrases ("air and simple gifts" and the misheard "heir and simple gifts")
  • Bush daughters' letter to Obama daughters - interest in the advice between First Daughters
  • Activities/lesson plans - parents and teachers searched for all sorts of things for kids, like coloring pages, lesson plans, activities, word searches
  • Live coverage - an unprecedented global audience sought the experience live online
  • Obama's limo - there was great interest in this James Bondian machine.
  • Tuskegee Airmen - people sought background on this group of World War II pilots who broke the color barrier in military aviation
  • Michelle Obama dress - as usual, fashionistas wanted all the skinny on who designed Michelle's dress (it was Isabel Toledo)

And if you get a chance, check out the Flickr Inauguration 2009 pool, which now boasts more than 4,000 images from the inaugural festivities.

Nicki Dugan
Blog Editor

Photo from erin m

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Previous Post

The most wired president
Posted January 20th, 2009 at 7:01 am by Heather Cabot
Filed in: Yahoo! Video

As the country swears in its 44th president, we also inaugurate our most wired commander in chief.

Barack Obama’s campaign was historic on many levels, but certainly no other candidate had ever harnessed the tools of the Web as effectively. He embraced technologies to not only rally his supporters, but also ...

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