Small businesses feel big with My Display Ads

Posted June 22nd, 2009 at 11:31 am by Amanda Reierson, B2B Marketing

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Do you own your own business and wish you could run banner ads online?

Beginning today, with the launch of Yahoo! My Display Ads, businesses of all sizes can easily launch display advertising campaigns on Yahoo! to reach the targeted audiences that matter to them most. The new solution is an easy and affordable way to create and run display ads on Yahoo! – even without a major ad budget. In fact, a campaign can cost you as little as $30 per day.

So, how does it work?

Let’s say you own a local boutique shop and you want to reach local-area women. With Yahoo! My Display Ads, you can build a customized ad campaign in a matter of minutes. First, choose from our more than 800 ad templates (organized by business category) and customize the text, images, colors and add your company logo —no design expertise necessary. Then, set your budget and decide who you want to target — by Yahoo! channel content, age, demographics, and location. For example, you could target females between the age of 18-24 in your city. (Keep in mind, though, that the more you target, the less potential traffic you may receive. We recommend starting broad and working your way smaller.) You can even decide whether you want to pay by how many times your ad was viewed or by how often it was clicked on. Finally, we give you daily reports on how ads are performing and let you easily adjust your campaign on the fly.

We partnered with Seattle-based AdReady to develop this service, marking the first time that businesses with ad budgets of all sizes can reach localized portions of Yahoo!’s 165 million users in the U.S. with targeted display ads. To learn more, check out mydisplayads.yahoo.com and get started!

Amanda Reierson
Director, B2B Marketing

Tagged: advertising, news, small business