I don’t typically look at frogs as being all that intelligent or pithy but after a few years of replacing all my light bulbs with those swirly ones and dragging my recycling bins to the curb each Tuesday night (rain or shine) now I understand and appreciate what Kermit was talking about all those years; it ain’t easy being green.

It’s not that I’m lazy or don’t care. I tell my son a hundred times a day to turn his bedroom light off when he’s not in his room, my security lights are on a timer so I don’t forget to turn them off, I’ve learned how to brush my teeth with a few drops of water, I use organic cleaners, I eat organic food, etc.

But I’ve found that there just aren’t that many useful and truly ‘green’ consumer products on the market.

I’d love to own a small hybrid car but I don’t think my wife, two kids, baby, blind black lab and a I would fit very well, even though I am on a diet. I recently found some interesting looking coasters made from recycled CD’s, but just because I think it’s cool to have a Def Leppard coaster on my coffee table doesn’t really help anything, does it?

Yahoo! Green’s Make it Green campaign (launched last month) could tangibly help change all of this by inviting regular people from around the world to submit ideas that will improve our lives and ‘green up’ our planet.

You don’t have to be a scientist to enter and you don’t have to have a patented product either. That’s because Yahoo! has teamed up with the company I work for, Edison Nation. We have tons of expertise and experience reviewing products, handling intellectual property, and partnering with manufacturers and retailers to put products onto store shelves.

If your idea is selected, you will earn $2,500, a share of sales for up to twenty years and possibly be featured on PBS’ Emmy award winning invention show Everyday Edisons.

So if you think you have a great green idea, don’t delay -- Make it Green ends June 30th!

Kermit and the planet thank you.

Michael Cable
Director, Edison Nation