Today is Carol’s birthday!  As you know, she’s been working overtime since she arrived at Yahoo! in January. However, we heard that when she does get some time away from work, she likes to get her hands dirty in her garden.  So, in celebration of Carol’s green thumb and purple spirit, the Yahoo! Green Team got together and planted an herb garden right here at Yahoo!’s headquarters in Sunnyvale   This is the start of Yahoo!’s first ever Purple Garden, and we’re dedicating the garden to Carol.

To get ready for this birthday dedication, a dozen or so Yahoo! gardeners gathered on a Tuesday morning several few weeks ago, ready for some gardening action. They dug into planter boxes and planted basil, thyme, oregano, cilantro, mint, parsley, dill, and purple sage.  The garden boxes were distributed around our main courtyard to soak up the sun.  Today, after a few weeks of growing, the plants were ready for their presentation to Carol!

The Purple Garden is more than just lovely landscaping.  Our café’s Catering Director (also an avid gardener) helped us to select herbs which would not only grow well in the Silicon Valley climate but also be most popular in Yahoo!’s cafés.   That’s right – the herbs in these garden boxes will be used right in our very own URL’s Café.   We’re very excited about this opportunity, especially since our café is installing a food waste dehydrator, which converts food waste back into a nitrogen-rich soil fertilizer.  We’ll be using that very fertilizer to provide nutrients back to the Purple Garden plants, giving us a small taste of the human food web right here at work.  And Yahoos can take extra nutrition home with them when they snap off a sprig of thyme or mint for use in their own home-cooked meals.

Growing an herb garden at the office is a great way to remind ourselves that the combination of good planning, hard work, and attentive dedication can reap great rewards.  Fresh, flavorful, and delicious rewards, in this case!  Happy Birthday, Carol!

Danielle Bricker

Yahoo! Green Team

This morning in Dubai, Yahoo! begins learning a new language – Arabic. We’ve just announced our intent to acquire Maktoob.com, the leading online community in the Arab world. To put this in perspective, Maktoob reaches one in every three people online throughout the region –- or 16.5 million people. This will be Yahoo!’s biggest geographic expansion in years.

This deal is part of Yahoo!’s broader strategy to grow our international business, particularly in emerging markets. In many countries, vast populations — and advertisers — are just starting to come online. The potential is tremendous. Yahoo! has a large and growing audience in these markets today, and our acquisition of Maktoob represents the kind of investment we’re making to cater to the needs of these promising regions.

We plan to join forces with the Maktoob team, the strongest in the region, to create locally relevant content, services, and programming. That’s no easy task when you consider the differences between countries like UAE, Jordan, Kuwait, Egypt and Saudi Arabia. But we’re committed to literally translating our winning formula for this growing market in many ways, including through locally-based editorial teams.

Initially, we’ll plan to introduce Arabic versions of Yahoo! Mail, Messenger, Search, and our homepage and then eventually local versions of properties like News, Sports, and Finance. We’ll also focus on creating content and services tailored to the region. No other global company has made this kind of investment in local relevance for the Arab world.

Arabs are vastly underserved by today’s Internet offerings. The World Bank estimates that there are 320 million Arabic speakers around the globe, yet less than one per cent of online content is written in their language (despite a vibrant Arabic blogosphere). We have a big opportunity to meet this growing demand, and we think Yahoo!, building on Maktoob’s local expertise, brings the scale and heft to draw many more people online in the region –- and we plan to give them compelling reasons to log on.

We also recognize the Middle East is deeply complex, a complexity mirrored in the online world, and that it will present certain challenges. As an Internet pioneer in the emerging markets, we’ve learned important lessons and we’re committed to responsible global engagement. This means being sensitive to local laws, customs, and norms while also protecting and promoting the rights of our users. We believe our engagement in the Middle East can be a positive force for people by increasing access to information, supporting a thriving marketplace for the exchange of ideas, and bridging local, regional, and international communities.

It’s easy to forget the fastest growing Internet audiences are in the emerging markets. That’s not lost on us. We’re passionate about growing our presence in places like Southeast Asia, India, Latin America, and Africa. And we can’t wait to yodel in the Middle East.

In an effort to keep things brief here on Yodel, we have provided a link to the press release and we have also created an informational site that should answer many of your questions.

Keith Nilsson
Senior Vice President, Emerging Markets

We’re sprucing up the joint today with major enhancements to three of our most popular products as part of our quest to make Yahoo! the center of your online world. We’ve rolled out improvements to Yahoo! Mail, Yahoo! Messenger and Yahoo! Search to make them more personally relevant, help you get more done in less time, and keep you better connected with the people and things that matter to you most.

Let’s start with Yahoo! Mail.
After much testing, today we’ve reached a significant Yahoo! Mail milestone by bringing the best of the web – including photosharing, third-party apps and social features – to people’s inboxes… all 300 million inboxes around the world.

For photo hounds, we’ve introduced new multi-select and drag-and-drop functionality that makes it easier to attach photos, view thumbnail previews, and rotate images before you send them. And we’ve upped the photo and filesize limits from 10MB to 25MB.

We’ve also streamlined the inbox experience to further expand the social and open capabilities. A new Application Box brings third-party open apps like PayPal, Picnik, Xoopit, and ZumoDrive together with Flickr, Calendar and Notepad to make managing your email folders easier. Plus, we’re excited to add a new app to the gallery in a few weeks from Evite. With the Evite app you’ll be able to create invitations, check on events, and add items to your Calendar all from one place. And we are only scratching the surface on the apps available. Stay tuned as we roll out additional apps worldwide and specific apps for regional markets over the coming year.

Your inbox will soon be a bit more social, filtering out the noise by surfacing the most recent emails from your contacts and giving you birthday reminders. In addition, we’ve improved Yahoo! Contacts so you can automatically get updates when a contact changes their name, e-mail address or phone number.

We’ve also redesigned Yahoo! Mail for the mobile web (http://m.yahoo.com), giving you one-click access to check, compose and search email; allowing attachment downloads like Microsoft Office, PDFs and photos; and letting you access personal folders on the go. It’s available today on the iPhone and will be released on 400 other devices with HTML browsers on September 1st.

Here’s a video tour of some of the new features in Yahoo! Mail:

Introducing Yahoo! Messenger 10
With this new release of Yahoo! Messenger, the biggest news is the debut of truly high quality video calling. Using your Web cam, you can now have full-screen, face-to-face video conversations with crystal clear audio for free from right within your Yahoo! Messenger window. Messenger is also more getting social as we roll out new features to help you stay in closer contact with friends and family. A new “Updates” tab gives you a quick glimpse of what your contacts are up to – including status updates, Flickr uploads, Yahoo! Buzz stories, Tweets and more. Since our popularity only grows around the globe, we’re also letting you customize your client with one of 16 languages without having to download a different version. And finally, an improved iPhone Messenger app ensures the same great experience with your contacts’ messages even when you’re on the go.

Download the Messenger 10 Beta here: http://messenger.yahoo.com/winbeta. And be sure to check out a demo of what’s new in Yahoo! Messenger 10:

Testing the new Yahoo! Search.
To prove just how committed we are to continued innovation in your search experience, we’re testing a new search results page that ups the ante on personal relevance. We’re providing new tools for refining results that let you explore related concepts, display only results from popular Yahoo! and third-party sites, and narrow results by types of content like people, videos, and discussion forums.

We’re also using advanced science to detect what you’re searching for based on your search history. For example, if you search for “cat” and then later for “jaguar” we can figure out that you’re looking for content about the animal and not the car.

We’re running random bucket tests (no opt-in at this time) of this new version of search with a small subset of our users. In case you’re not one of the lucky millions, here’s a sneak preview of what we’re testing:

Finally, following the lead of the new Yahoo! Homepage, which now proudly wears our corporate color, we are introducing a new “universal header” across every Yahoo! product and service in the U.S. It not only sports a purple logo, it also features a Yahoo! Search box that integrates Search Assist on every page. We never want you to have to go far to find what you’re looking for.

Check out screenshots of our various enhancements as well as more details of today’s news at our Press Room and over at the Yahoo! Messenger Blog and the Yahoo! Mail Blog.

Bryan Lamkin
SVP Yahoo! Applications

It’s National Senior Citizen Day, a time to honor the wiser ones around us, thanks to a proclamation by President Ronald Reagan. Find your favorite elder states(wo)man, make them dinner, take them to the beach, or just sit back and ask them to tell tales of yore. BTW: You’d be surprised who qualifies as a senior these days (think Harrison Ford, Goldie Hawn, Diane Sawyer, and Debbie Harry). Here’s how we matured this week:

• Look ma, no wires: Those who manage their lives via Yahoo! Calendar and own an iPhone will rejoice – you can now sync the two! Tapping into the CalDAV open standard, we’ve collaborated with Apple to let you bring all your precious deets into your iPhone Calendar. You can also share your calendar with friends and family and likewise see their events on your phone. Nothing to download, no wires — it’s all over the air. That’s mighty George Jetson. More here.
• Tweeting your tunes: The latest version of FoxyTunes is out and it’s all atwitter. FoxyTunes, the toolbar that lets you control tunes from within your browser, now lets you easily tweet about the music you’re listening to. A project started about two years ago, TwittyTunes is officially a new default feature within FoxyTunes. And remember, you have 140 characters, which is enough to tweet, “Listening to a song I love: The Dandy Warhols – The Legend of the Last of the Outlaw Truckers aka the Ballad of Sherif Shorty.” What’s more, you can also share your song via Facebook, Skype, Yahoo! Messenger, Last.fm, and Yahoo! Status. It’s a musical meetup. More here.

Subscribe to the RSS feed (or add it to My Yahoo!) to get this Product Pulse every week.

Nicki Dugan
Blog Editor

Six years ago today, some unruly trees in Ohio plunged 55 million people into darkness during the Northeast Blackout of 2003. While inconvenient, it forced people out of high-rise apartments, neighbors bonded, guitars went acoustic, candles were lit, and there might even be a higher than average number of kindergartners this year. Here are our new beginnings from this week:

• Cheapskates rule: There’s nothing like nuked portfolios and pink slips to make couponing de rigueur. This recession has spawned a generation of proud penny pinchers who enjoy the hunt for great bargains, and the refreshed Yahoo! Deals makes that even more sporting fun. In addition to daily deals, weekly electronic circulars, and online coupons from major retailers, you can now find great local bargains with coupons for groceries and neighborhood stores. You can even share your dollar-saving discoveries through social tools like Twitter, Facebook, Digg and Delicious. Get your save on. More here.
• Trash talking mayors: Politics and fantasies should rarely mix. But mayors from 11 big football cities are letting their imaginations run wild as they pick their teams for the Yahoo! Sports Fantasy Football Mayoral Face-Off. From San Francisco to Oakland, Green Bay to Buffalo, mayors are squaring off to see who can assemble the winning team. What’s in it for them? A check for $15,000 to benefit their favorite local sports charity. What’s more, the city with the most votes from football fans scores another $15,000. So go hit the polls now. More here.
• Measure your mojo: If you know how to retweet your @replies with a hashtag, you’re on Twitter. But do you know what kind of Twitter user you are? In celebration of the launch of our new Yahoo! Homepage, we’ve launched Know Your Mojo with a sophisticated pipe thingy that analyzes your account and spits out your social mojo. If you’re a Crowd Pleaser, you’re into hashtags. If you’re a BFF, you’re big into @replies. If you’re a Wall Flower, you seem to have forgotten how to type. We’ll also recommend what websites you should add to your own Yahoo! homepage to help feed your mojo. We’re a Concierge. More here.
• You’re two-faced: Speaking of customizing your Yahoo! Homepage, we’ve developed a Facebook quiz that acknowledges that there’s more than one side to each of us. In our Split Personality quiz, you’ll answer ten multiple-choice questions to determine whether you’re more like Tiger Hilfiger, Galileo Cronkite or Bono Rockefeller (etc.). And then we’ll suggest websites to add to your Yahoo! Homepage that match your dueling passions. What’s your split personality?

Subscribe to the RSS feed (or add it to My Yahoo!) to get this Product Pulse every week.

Nicki Dugan
Blog Editor

As Twitter becomes more mainstream, everyone and their mother (and grandmother… and mayor… and daytime TV host) is trying their hand at the tweet. But what they might not realize is that how you use Twitter can say a lot about you.

In honor of our new Yahoo! Homepage, which was designed to be customized to reflect your true personality, we’ve launched a new tool that helps you analyze your social mojo. Just enter your Twitter username and our highly scientific pipe thingy goes to work to determine exactly what kind of Twitter persona you possess. You might be a:

• Headliner – You’re the star of the Twitterverse, have tons of followers, and have retweets the likes of Ashton Kutcher and Perez Hilton
• Crowd Pleaser – You use lots of hashtags and are in on all the hot conversations
• Cheerleader – Retweeting is how you roll
• B.F.F. – Your volume of @replies makes you everybody’s best bud
• Party Animal – With so many followers, you’re the life of the party
• Private Eye – Like any good investigator, you’re following a boatload of people
• Concierge – You live for links and sending people to the best stuff
• Word Whiz – You’re a natural wordsmith and make the most of your 140 characters
• Lone Wolf – You’re more of a low-profile type (some might even accuse you of lurking)
• Name Dropper – You use lots of @names when you tweet
• Matchmaker – You pass along lots of URLs to make sure everyone’s connected
• Wall Flower – You don’t tweet much but you’re still in on the party
• Novelist – You have a lot to say and tweet with a lot of characters to prove it
• Shadow – You follow lots of people like a good shadow would
• Scenester – If there’s a hashtag conversation happening, you’re there
• Tweethead – Your high number of retweets shows you like to spread the good stuff

And once you get your assessment, we suggest a number of related websites that you can add to your very own Yahoo! Homepage to help feed your mojo.

Give it a try — http://yahoo.knowyourmojo.com… and then tweet about it. (And be sure to follow us on Twitter — we’re a Concierge.)

Nicki Dugan
Blog Editor

Hello, Yahoo!. Tampa Mayor Pam Iorio here. August is upon us, which means football season is a mere field goal kick away. I’m already making sure my Buccaneers’ shirt is without mustard stains and ready to go.

I’ve decided to make this football season count by joining the Yahoo! Sports Mayoral Face-off, taking on ten other mayors from football havens around the country for a chance to win big money for charity. Mayors from cities like San Francisco, Kansas City, and Green Bay are putting together their dream fantasy teams. Whoever wins the league gets $15,000 to donate to a local sports program — my pick is NFL YET Tampa Bay. In addition, the city that collects the most votes from football fans scores another $15,000 for their non-profit. Take that, budget cuts!

I view this as not only an opportunity to compete for money, but as a chance to demonstrate why Tampa Bay easily has the best football fans in the country! Plus, it’s a great way to interact with my fellow mayors outside of politics. But most of all, this is an occasion for me to prove that I, Mayor Pam Iorio, know my football, how to craft a winning team and how to have fun.

However, I cannot do this alone. I’m calling on the great residents of Tampa and the entire Bay area as well as the citizens of other participating cities to show their support by voting in the poll for the top football city (poll opens tomorrow). In addition, I call on citizens from across the country to join us in the fun and awaken their competitive spirits by creating their own Yahoo! Fantasy Football leagues.

So here’s a heartfelt good luck to all the other Mayors in the league. Nation, we look forward to you joining us in the fun this season. You can follow our progress and your city’s polling status at Yahoo! Sports Fantasy Football. Now it’s time to face off!

Pam Iorio
Mayor
Tampa, Florida

This week, Yahoo!’s working on more deals…the kinds that save you money!

One thing this recession has created is a society of unapologetic penny pinchers. We’re frugal and proud. That’s why we’ve just spruced up Yahoo! Deals, first launched in November, which now features more great bargains, including grocery coupons, local deals, and even the ability to share your dollar-saving discoveries.

Take Yahoo! Search trends, for example. Searches for “printable coupons” on Yahoo! are up 50 percent in 2009, compared to the same time in 2008, and up 135 percent compared to 2007. The most popular coupon-related searches? Coupons for pizza, major retailers and groceries. And while there are signs of economic recovery, our wallets remain cautious. In a recent Yahoo! survey, 43 percent of participants said they’re using coupons more since last year.

In addition to daily deals, weekly electronic circulars, and online coupons from major retailers, here’s what you’ll find on our refreshed site:

• Grocery coupons for all kinds of kitchen staples, provided by Coupons.com
• Coupons for local chain and neighborhood restaurants, retailers and service providers provided by Valpak
• Exclusive deals from new partners including Visa and Next Jump; Ecobunga! and Greenzer (for eco-friendly products); TechBargains.com and LogicBUY (for computers and electronics); plus coupons and deals on a variety of products from CouponAlbum, CouponMountain, BradsDeals.com and Dealnews
• The gas finder module that helps you find the cheapest gas by zip code
• Improved search so you can quickly find deals from across the site
• Video stories on consumer shopping trends and savings tips provided by Inside Edition
• New social features that let you share deals with friends via email and popular social networks, and to save deals for later use
• The ability to post or read comments on each deal

So whether you’re a bona fide cheapskate or just an average Joe riding out the recession, check out deals.yahoo.com to start saving money today!

Greg Hintz
Head of Yahoo! Shopping

Photo from sgrace

Today is a day near to my heart — Particularly Preposterous Packaging Day. On this occasion, we are united in cursing impervious plastic packaging that even your sharpest scissors can’t cut. And those maddening wire twisties that slow the toy-to-child introduction rate by a factor of 27. Manufacturers, are you listening?! Here’s what we made easier to open this week:

• Photo hunting: There are more than 3 billion photos and videos on Flickr — guaranteeing that you’ll find awesome captures of just about anything. Now it’s easier to wade through that massive library with the new Flickr Search. The search results page has been redesigned with new “view” controls that let you dictate whether you want the thumbnails as small, medium, or detail. There’s also an option to view search results as a slideshow. You can also click on a particular photo to launch a popup preview with more info. And, since Flickr is all about serendipity and discovery, you’ll see links to the groups, photographers, tag clusters, and places that relate to your search. Try this search for polka-dotted poodle. More here.
• Fresh and Delicious: The team over at our favorite social bookmarking site unwrapped some tasty treats this week. Delicious now has new search tools, including the ability to search within a date range and filter by tags. You’ll also find rich content (YouTube videos, Flickr images, Yelp data) right on the search results page. Since we all want to know what everybody’s up to, Delicious has added the “Fresh Bookmarks” tab to let you see the most recently-saved bookmarks that are buzzing on Twitter. And speaking of Twitter, you can now tweet your bookmarks from right within Delicious. Ditto for emailing. More here and over on the Delicious blog.
• More Messenger movies: Baby panda videos. Movie trailers. Tour de France photos. The kind of stuff we love to share. If you have Yahoo! Messenger 9.0, it’s now all that much easier to ping friends with great videos and photos. The team had added support for a slew of sites to Messenger’s inline media player — ranging from Hulu, Facebook, and Vimeo to twitpic and CollegeHumor.com. All that because you told them to. Ask, and ye shall receive. More here.

Finally, a shout-out to reader Dennis Marks for suggesting we ditch the date in our Product Pulse headlines in favor of content clues (made good sense to us!).

Subscribe to the RSS feed (or add it to My Yahoo!) to get this Product Pulse every week.

Nicki Dugan
Blog Editor