Comments on: Under new management…yours http://ycorpblog.com/2009/09/22/under-new-management-yours/ Thu, 18 Mar 2010 22:24:52 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Dave Clay http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-238780 Dave Clay Thu, 29 Oct 2009 19:47:26 +0000 http://ycorpblog.com/?p=2460#comment-238780 I did not get the TV ad I saw. It was the one that starts with Las Vegas showgirls with the message Yahoo=you. What impression of Yahoo was it intended to leave? That it is customizable to my personal needs? I did not get that from the ad. I just got "the internet contains interesting stuff". This is how the ad speaks to a Yahoo user. How is it supposed to speak to a google or msn user? Maybe I just don't get "brand awareness" Second, image is only part of the problem. I am concerned about Yahoo technology not keeping pace with google. I like Yahoo's mail interface, but Yahoo does not support imap, and I cannot synch my Palm with Yahoo address book. Little missing pieces like these add up. Android will probably work pretty seamlessly with google mail/address book. What is Yahoo's answer in the mobile space? I think the mobile-portal link will be ever more critical going forward. I did not get the TV ad I saw. It was the one that starts with Las Vegas showgirls with the message Yahoo=you. What impression of Yahoo was it intended to leave? That it is customizable to my personal needs? I did not get that from the ad. I just got “the internet contains interesting stuff”. This is how the ad speaks to a Yahoo user. How is it supposed to speak to a google or msn user? Maybe I just don’t get “brand awareness”

Second, image is only part of the problem. I am concerned about Yahoo technology not keeping pace with google. I like Yahoo’s mail interface, but Yahoo does not support imap, and I cannot synch my Palm with Yahoo address book. Little missing pieces like these add up. Android will probably work pretty seamlessly with google mail/address book. What is Yahoo’s answer in the mobile space? I think the mobile-portal link will be ever more critical going forward.

]]> By: cHARIty http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-236520 cHARIty Mon, 19 Oct 2009 22:50:47 +0000 http://ycorpblog.com/?p=2460#comment-236520 Congradulations on the great global campaign work.. I saw the new Ad hoardings on the old Bangalore Aiport road last week and they already seem to have struck a cord with with the young techie crowds of Bangalore.. CHariTY Congradulations on the great global campaign work..

I saw the new Ad hoardings on the old Bangalore Aiport road last week and they already seem to have struck a cord with with the young techie crowds of Bangalore..

CHariTY

]]> By: Steve http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-235169 Steve Thu, 08 Oct 2009 17:18:46 +0000 http://ycorpblog.com/?p=2460#comment-235169 The guy in the ad jumping with the skateboard is crazy. You should have done some research with skateboarders or a skateboard company. Anyone can tell that he is not doing an ollie or a nollie. The guy in the ad jumping with the skateboard is crazy. You should have done some research with skateboarders or a skateboard company. Anyone can tell that he is not doing an ollie or a nollie.

]]> By: Seth Wisely http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-234806 Seth Wisely Mon, 05 Oct 2009 04:51:18 +0000 http://ycorpblog.com/?p=2460#comment-234806 Will "You" (and you) give first consideration to MY privacy? If not you can keep your 'you' to yourself. :) Will “You” (and you) give first consideration to MY privacy?

If not you can keep your ‘you’ to yourself.

:)

]]> By: Charlie Anzman http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-234375 Charlie Anzman Thu, 01 Oct 2009 14:47:27 +0000 http://ycorpblog.com/?p=2460#comment-234375 Still lots of potential for Yahoo!. The landscape needs competition and while it's sad to see search go to Bing (search needs ongoing competition), maybe those resources can be used to re-engage some new gen users (and the media) as Yahoo! seems to be doing at the new website .... http://youandyahoo.com/ Still lots of potential for Yahoo!. The landscape needs competition and while it’s sad to see search go to Bing (search needs ongoing competition), maybe those resources can be used to re-engage some new gen users (and the media) as Yahoo! seems to be doing at the new website …. http://youandyahoo.com/

]]> By: Lorenzo http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233832 Lorenzo Sun, 27 Sep 2009 15:55:38 +0000 http://ycorpblog.com/?p=2460#comment-233832 If Y! was mine then I'd get tech support to fix problems report instead of just acknowledging site problems exist. If Y! was mine then I’d get tech support to fix problems report instead of just acknowledging site problems exist.

]]> By: aidypost http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233482 aidypost Thu, 24 Sep 2009 22:40:33 +0000 http://ycorpblog.com/?p=2460#comment-233482 one other thing voice bans for 20 mins or more if you jump rooms too much on chat can be a pain as well. Apart from that yahoo i happy one other thing voice bans for 20 mins or more if you jump rooms too much on chat can be a pain as well.
Apart from that yahoo i happy

]]> By: aidypost http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233481 aidypost Thu, 24 Sep 2009 22:39:00 +0000 http://ycorpblog.com/?p=2460#comment-233481 Have to agree with bruiser there they were messed, up and just sort of left in end Have to agree with bruiser there they were messed, up and just sort of left in end

]]> By: Bruiser http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233438 Bruiser Thu, 24 Sep 2009 15:31:07 +0000 http://ycorpblog.com/?p=2460#comment-233438 If this "new" Yahoo is all about the users, then why have you ignored the users when it comes to Profiles? The changes there have been a debacle. Hardly anyone uses it now, and it continues to lose more users every day. Take some time to read the comments over the last year. There's a reason this company is falling to the wayside, and if you follow the Profiles changes, you can see why. If this “new” Yahoo is all about the users, then why have you ignored the users when it comes to Profiles? The changes there have been a debacle. Hardly anyone uses it now, and it continues to lose more users every day. Take some time to read the comments over the last year.

There’s a reason this company is falling to the wayside, and if you follow the Profiles changes, you can see why.

]]> By: aidy http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233420 aidy Thu, 24 Sep 2009 12:26:09 +0000 http://ycorpblog.com/?p=2460#comment-233420 Also on yahoo.co.uk for about month now when you go to look at news items it comes up with cant find the story, for about hour when first put up if someone could look at that :):) cheers Also on yahoo.co.uk for about month now when you go to look at news items it comes up with cant find the story, for about hour when first put up if someone could look at that :):) cheers

]]> By: aidy http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233419 aidy Thu, 24 Sep 2009 12:24:58 +0000 http://ycorpblog.com/?p=2460#comment-233419 I agree with baldy on the above comment. And user names sticking in list after people have left room. But generally the bots in rooms is way out of contol again. I agree with baldy on the above comment. And user names sticking in list after people have left room.
But generally the bots in rooms is way out of contol again.

]]> By: robert szombati http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233362 robert szombati Thu, 24 Sep 2009 08:09:53 +0000 http://ycorpblog.com/?p=2460#comment-233362 I'd really like to know what the future plans are for the Yahoo! Messenger Power User Program. I wasn't chosen to be a part of that program (although I'm using Y! Messenger for so many years now) but that's no problem hence some of my buddies already have that rank and they keep me up to date with all the Y!M Power User News. I think it would be a good idea to keep the Yahoo! Messenger Power User program alive mainly because of the great Live Customer support for Yahoo! Messenger which, in my opinion, can be very useful in many situations. I’d really like to know what the future plans are for the Yahoo! Messenger Power User Program. I wasn’t chosen to be a part of that program (although I’m using Y! Messenger for so many years now) but that’s no problem hence some of my buddies already have that rank and they keep me up to date with all the Y!M Power User News.

I think it would be a good idea to keep the Yahoo! Messenger Power User program alive mainly because of the great Live Customer support for Yahoo! Messenger which, in my opinion, can be very useful in many situations.

]]> By: Baldy http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233336 Baldy Thu, 24 Sep 2009 02:59:57 +0000 http://ycorpblog.com/?p=2460#comment-233336 If Yahoo! is under new management and it's mine, I ask my underlings to clean up bots from chat rooms. If Yahoo! is under new management and it’s mine, I ask my underlings to clean up bots from chat rooms.

]]> By: Nicki Dugan http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233311 Nicki Dugan Wed, 23 Sep 2009 22:28:26 +0000 http://ycorpblog.com/?p=2460#comment-233311 Katja, the creative work was handled by Ogilvy & Mather Worldwide. Katja, the creative work was handled by Ogilvy & Mather Worldwide.

]]> By: Katja http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233214 Katja Wed, 23 Sep 2009 06:15:14 +0000 http://ycorpblog.com/?p=2460#comment-233214 What creative agency is responsible for the campaign? Think this should be mentioned in an official press release... What creative agency is responsible for the campaign? Think this should be mentioned in an official press release…

]]> By: Bjorn http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233202 Bjorn Wed, 23 Sep 2009 04:04:15 +0000 http://ycorpblog.com/?p=2460#comment-233202 I'm glad you posted Thomas Hawks comments. While I don't necessarily like the way he makes his point at times, I do think that there are a fair number of flickr users who share some frustration and concern over the policies. Personally, I'm no longer a "pro" user. I don't see myself spending money and investing effort in a site that seems to have random enforcement of policies. I'm sure at times I can seem to the moderators that they are herding cats, however, I don't think it excuses the account deletions and actions towards paying customers. Hopefully at some point someone at Yahoo! will wake up to the fact that flickr is still a leading product in the line up, perhaps the only one. I use google for mail, blogging, calendar, chat ... I'm sure there is more. Flickr is the only Yahoo! product I use regularly and I've certainly cut back on that as well lately. Best of luck on the new effort. I’m glad you posted Thomas Hawks comments. While I don’t necessarily like the way he makes his point at times, I do think that there are a fair number of flickr users who share some frustration and concern over the policies.

Personally, I’m no longer a “pro” user. I don’t see myself spending money and investing effort in a site that seems to have random enforcement of policies. I’m sure at times I can seem to the moderators that they are herding cats, however, I don’t think it excuses the account deletions and actions towards paying customers.

Hopefully at some point someone at Yahoo! will wake up to the fact that flickr is still a leading product in the line up, perhaps the only one. I use google for mail, blogging, calendar, chat … I’m sure there is more. Flickr is the only Yahoo! product I use regularly and I’ve certainly cut back on that as well lately.

Best of luck on the new effort.

]]> By: Shuan Lo http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233193 Shuan Lo Wed, 23 Sep 2009 02:56:52 +0000 http://ycorpblog.com/?p=2460#comment-233193 So... Y! actually required "a massive research effort that involved focus groups with thousands of people in seven countries" to confirm that nobody knows what Y! is all about... very interesting indeed... So… Y! actually required “a massive research effort that involved focus groups with thousands of people in seven countries” to confirm that nobody knows what Y! is all about… very interesting indeed…

]]> By: Brinke http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233160 Brinke Tue, 22 Sep 2009 22:28:51 +0000 http://ycorpblog.com/?p=2460#comment-233160 The new look looks great. New sleek search and front page UI, the unexpected facelift in Mail (it literally updated while I was using it..I went, 'what?' Now if I could only get the clunky AT&T co-branding offa there.........) There IS an audience that is passionate for the product. I was amazed at the response from the Gmail user base when it went down a few weeks ago. A disaster of Biblical scope. Rightly or wrongly,they have a passion for the product, don't they? Fine. Now how can you get a response like that from YOUR user base? (You don't want to have a massive mail crash to generate that fevered pitch, but the flipside is, you DO end up knowing you matter..that you're relevant.) Yahoo! users feel the same way about "their" brand. Reach down and tap that core. That's what will energize the company. It's OK to say it: "Yahoo! is cool." As Captain Picard once said when he would decide on a plan for the Enterprise- "Engage." The new look looks great. New sleek search and front page UI, the unexpected facelift in Mail (it literally updated while I was using it..I went, ‘what?’ Now if I could only get the clunky AT&T co-branding offa there………)

There IS an audience that is passionate for the product. I was amazed at the response from the Gmail user base when it went down a few weeks ago. A disaster of Biblical scope. Rightly or wrongly,they have a passion for the product, don’t they? Fine. Now how can you get a response like that from YOUR user base? (You don’t want to have a massive mail crash to generate that fevered pitch, but the flipside is, you DO end up knowing you matter..that you’re relevant.)

Yahoo! users feel the same way about “their” brand. Reach down and tap that core. That’s what will energize the company. It’s OK to say it: “Yahoo! is cool.”

As Captain Picard once said when he would decide on a plan for the Enterprise- “Engage.”

]]> By: Joe Hunkins http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233152 Joe Hunkins Tue, 22 Sep 2009 21:45:30 +0000 http://ycorpblog.com/?p=2460#comment-233152 Great idea. As a shareholder and long term Yahoo watcher I'm glad to see efforts to leverage Yahoo's huge social networking footprint. However it'll take more than snappy branding and unless there is a powerful back end technology supporting this it'll fail as badly as earlier efforts. I hope you start treating Flickr more like the great social platform it's come to be. Great idea. As a shareholder and long term Yahoo watcher I’m glad to see efforts to leverage Yahoo’s huge social networking footprint. However it’ll take more than snappy branding and unless there is a powerful back end technology supporting this it’ll fail as badly as earlier efforts.

I hope you start treating Flickr more like the great social platform it’s come to be.

]]> By: Michael Beavers http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233128 Michael Beavers Tue, 22 Sep 2009 19:03:59 +0000 http://ycorpblog.com/?p=2460#comment-233128 Congrats! Love that there is a fresh, global scope to the brand. Good luck with everything. Congrats! Love that there is a fresh, global scope to the brand. Good luck with everything.

]]> By: Thomas Hawk http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233124 Thomas Hawk Tue, 22 Sep 2009 18:33:43 +0000 http://ycorpblog.com/?p=2460#comment-233124 Elisa, Thank you for this refreshing commitment to your Yahoo! users. It's quite obvious to those of us reading this blog post that as you write, this indeed is much more than an advertising campaign. I took a few minutes to write up my own response to your excellent post on my blog here: http://thomashawk.com/2009/09/an-open-letter-to-elisa-steele-evp-chief-marketing-officer-yahoo-inc.html Yours Truly, Thomas Hawk Elisa,

Thank you for this refreshing commitment to your Yahoo! users. It’s quite obvious to those of us reading this blog post that as you write, this indeed is much more than an advertising campaign.

I took a few minutes to write up my own response to your excellent post on my blog here:

http://thomashawk.com/2009/09/an-open-letter-to-elisa-steele-evp-chief-marketing-officer-yahoo-inc.html

Yours Truly,

Thomas Hawk

]]> By: Roman Kirillov http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233097 Roman Kirillov Tue, 22 Sep 2009 15:13:22 +0000 http://ycorpblog.com/?p=2460#comment-233097 Lisa, thanks for a great presentation yesterday – we all really enjoyed it; also very delighted to see that finally some steps are done towards right direction. Of course, it lefts lots of stuff to be done, inconsistencies to get rid of, new markets to come to, new features to add and bugs to fix - but it seems like the first step is done. Thanks again! Lisa, thanks for a great presentation yesterday – we all really enjoyed it; also very delighted to see that finally some steps are done towards right direction. Of course, it lefts lots of stuff to be done, inconsistencies to get rid of, new markets to come to, new features to add and bugs to fix – but it seems like the first step is done. Thanks again!

]]> By: Marc http://ycorpblog.com/2009/09/22/under-new-management-yours/comment-page-1/#comment-233095 Marc Tue, 22 Sep 2009 15:12:31 +0000 http://ycorpblog.com/?p=2460#comment-233095 Nice. I think this captures what the web is all about now, which is user contributed content and personalisation. It's nice to see someone as large as Yahoo! recognising this and presenting the brand as such. Good work. Nice. I think this captures what the web is all about now, which is user contributed content and personalisation. It’s nice to see someone as large as Yahoo! recognising this and presenting the brand as such.

Good work.

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