Our new ad starts with YOU
Posted September 28th, 2009 at 7:57 am by Nicki Dugan, Blog Editor
8 Comments / Filed in: Cool Stuff, Video
As Yahoo! Chief Marketing Officer Elisa Steele promised after giving a sneak preview last week, today we unveil our new global marketing campaign. It consists of online, television, radio, print, and outdoor creative that emphasizes how Yahoo! is focused on YOU like never before. Our new video ad, known as “Anthem,” was shot in five countries and features vignettes that illustrate the many ways in which Yahoo! helps you make the Internet your own.
Have a look:
The spot debuted online on Yahoo! (you.yahoo.com) as well as on sites like Yahoo! Video, YouTube, Facebook, and Hulu.com. It will also begin airing on all the major U.S. TV networks and top cable channels, including AMC, ESPN, USA, Comedy Central and Bravo. You’ll see it in the UK and India starting October 5, and in other markets in 2010, including Brazil, Canada, France, Hong Kong, Indonesia, Korea, and Taiwan.
Whaddaya think?
Stay tuned for behind-the-scenes insights into Anthem’s production…
Nicki Dugan
Blog Editor
Tagged: advertising, it's you, Video
(Average: 4.4 out of 5)
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8 Comments Add your own
Ramesh | September 28th, 2009 at 8:06 am
Awesome!!! Yahoo! is back!!!
I had tears in my eyes when I watched this video :)
gag | September 28th, 2009 at 9:01 am
it would be nice if it was
You!
where Y and ! are in purple
and then another logo which is just Y!
Brinke | September 28th, 2009 at 2:07 pm
nicely done!
Parag | September 28th, 2009 at 7:16 pm
Promising is all I can say!
umm, and may I suggest to put the video on video.yahoo.com instead of youtube? atleast on the Corp blog! Or better yet, put it on flickr.
me | September 29th, 2009 at 2:36 am
Cool blog.
Internet Web Hosting Guy | September 29th, 2009 at 11:00 pm
Ho-Hum, Nicely done video but did’nt turn me on to Yahoo. I’m more excited by Bing and Google still rules.
Mark Smith | September 30th, 2009 at 9:22 am
Yahoo! using Youtube???
valves manufacturer | October 2nd, 2009 at 11:54 pm
This is a good methods, I will commend this AD to my boss, I will tell her use this AD.
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