Yodel like you mean it

Posted October 13th, 2009 at 1:34 am by Brian Mullin, Buzz Marketing

 3 Comments / Filed in: Conferences/Events, Cool Stuff

While yodeling originated in the Swiss and Austrian Alps as a way to communicate between mountain peaks, many of you associate the yodel with Yahoo! – or, should I say Ya – HOOOOO! It is, after all, one of our most beloved and recognized assets.

Today, we’re giving the Yahoo! yodel back to the people with the launch of Yodel Studio, a global casting call for the world’s best yodels. Yodelers who take us up on this challenge will personalize and reinterpret our yodel, competing for a chance to be featured in Yahoo!’s new global advertising campaign and on one of the world’s largest stages: the Yahoo! homepage. Your yodel will also be heard through the donation Yahoo! will make to local and global charities of your choice for each yodel submitted (up to $130,000).

To kick this whole effort off in style, Yahoo! is hosting live Yodel Studio events today in New York’s Times Square, London’s Covent Garden and tomorrow at Mumbai’s High Street Phoenix Mall. Professional recording studios have been built in each location with celebrities on hand to coach yodelers. Jewel, Pete Wentz, LeAnn Rimes, and Randy Jackson will join us in New York with super producer Rob Cavallo; Pixie Lott and the X Factor’s Sinitta will be in London; and Bollywood singer Shankar Mahadevan and musical artists VJ Nikhil Chinappa and Shaa’ir + Func will mentor in Mumbai.

And if you need some yodel inspiration – might I suggest channeling your inner Jewel?

So get yodeling soon – the deadline to submit your yodel online is November 8! Read more here.

Brian Mullin
Senior Director, Buzz Marketing

Tagged: Cool Stuff, event, yodel

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3 Comments Add your own

Ulysse | October 13th, 2009 at 6:08 am

Hello,

I’m wondering how Yahoo is gonna fund the charities.
Where do the $130,000 come from ? Do people have to pay to take part in the Yodel contest ? Or is there any kind of partnership involved ?
Which charities are concerned ?

Wendy R | October 14th, 2009 at 6:52 am

I walked by this yesterday and thought I saw the Jackson family – were they there?

Brian Mullin | October 14th, 2009 at 11:52 pm

You know, I heard the same thing that the Jackson family was there from someone else, but I didn’t see it personally. Awesome!

@Ulysse, Yahoo! For Good is funding the charitable component, they are great partners. $10 is donated to every yodel submitted in the US up to $100,000. Yahoo! India and the UK have their own charitable foundations, which will receive 30k.