Yodeling for 500 million

Posted October 14th, 2009 at 10:31 am by Nicki Dugan, Blog Editor

 5 Comments / Filed in: Conferences/Events, Cool Stuff, Video

If you passed through midtown Manhattan yesterday, you might have thought that yodeling was a hip new genre busting out on the music charts. But the phenomenon was just the Yahoo! Yodel Studio.

Crowds of starstruck pedestrians formed around a recording studio that we erected overnight in Times Square as yodels echoed through the canyons of the city. We invited anyone and everyone to come inside and give us their best interpretation of the Yahoo! yodel. What was at stake? The potential fame and bragging rights of having their yodel featured on the Yahoo! Homepage and in our new advertising campaign.

We camped out on Military Island for 12 hours in a brick building that included a dressing room with costume gear, a rehearsal room with gold records on the wall, and a state-of-the-art recording studio. Celebrities were on hand to mentor yodelers — Jewel, Pete Wentz, LeAnn Rimes, Randy Jackson, and Rob Cavallo, chief creative officer of Warner Music Group and one of the world’s most highly acclaimed music producers. (Jewel said her dad was so proud that all those years of coaching her to yodel had finally paid off.) Kimberly Caldwell of American Idol fame was our tireless emcee and we even had America’s Got Talent’s Manuela “The Yodeling Dominatrix” Horn to help rally brave souls. And house band musicians — with many Grammys among them — sat atop the marquee of the Hard Rock Cafe (Hollywood Squares-style), ready to give a live riff for each yodeler. We heard rap yodels, bluegrass yodels, punk yodels, funk yodels, hip hop yodels, the list goes on. We even had two Cirque du Soleil performers stop by for a rendition. And they were all projected on the Jumbotron for the crowd to enjoy (or, at least, be amused by).

The last time we sought the best new Yahoo! yodeler, back in 2003, we ended up launching the singing career of a 9-year-old girl named Taylor Ware. Yesterday, one lucky performer (pictured above) — a foot messenger whose boss told her she could come perform before she delivered her last package of the day — caught the eye of Pete Wentz and Rob Cavallo, who spent extra time coaching her and left with her MySpace info and email address. Remember the name Chanese Elife, people — she might have a bright future ahead!

We also held events in London and Mumbai because, you know, yodeling knows no geographic bounds. The top winners for each country will be crowned on November 15th, based on which videos receive the most views. So head over to the gallery and check out the contenders. You’ll help them find an audience of more than 500 million people.

For more on the event, read Lyndsey Parker’s Yahoo! Music blog posts, browse photos in our Flickr photostream (slideshow below), and watch video highlights from our NY, London, and Mumbai events:

Ya-hooooo!

Nicki Dugan
Blog Editor

Tagged: event, Video, yodel

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5 Comments Add your own

CD | October 15th, 2009 at 9:25 am

The yodel contest is so messed up. Contestants keep disappearing from the site. Is someone hacking into it? What happened to the top two Gold contestants from yesterday?

mhros | October 17th, 2009 at 12:10 pm

thx

Louis Bb. Thomas | October 17th, 2009 at 7:27 pm

What the hell was this supposed to be? Talk about a stupid waste of time, this was it. TV is not necessarily getting worse, its’the assholes who are running it. From commercials, documentaries and regular programming TV is being destroyed!!! Requiescat in pacem.

Inside the Webb | October 18th, 2009 at 6:27 pm

Great post guys, glad to see this on Yahoo!’s blog. Really awesome content here, and you’ll be seeing it on my blog real soon :)

jenn | November 25th, 2009 at 9:11 am

the girl in the first picture – amazing hair!