Q&A with CMO Elisa Steele

Posted October 19th, 2009 at 4:26 pm by Nicki Dugan, Blog Editor

 2 Comments / Filed in: Behind the Scenes, Video

If you’ve spent any time on the Web, a highway, a taxi, or in front of your TV lately, chances are you’ve seen elements of our new global brand campaign, which launched in the U.S. in September, in the U.K. and India earlier this month, and more markets to follow.

We decided to catch up with our chief marketing officer, Elisa Steele, to get some skinny on the effort. We asked her about the campaign’s genesis, the significance of the “It’s Y!ou” messaging, why we decided to launch a campaign now, why we went with a vignette approach in the campaign video, her favorite scenes, and why we introduced a new form of the Yahoo! yodel at the end of the new spot. Here’s the Q&A:

And we’re trying something new here — this is the first in a series that we’re dubbing Yahoo! Yodelcasts. We’ll interview Yahoos from all walks of life, share tips and advice, and take you behind the scenes. We’re all ears if there’s something you’re particularly interested in hearing about.

Nicki Dugan
Blog Editor

Tagged: Q&A, Video, yodelcasts

Rate: (Average: 3.8 out of 5)

 Loading ...

Post a Comment Bookmark This Digg This

2 Comments Add your own

ronald weintraub | October 20th, 2009 at 3:17 pm

great job bring the yahoo back from the dead yahoo is great love the yodal back my hope is yahoo made big jump in the market too carol should do away the partnership deal micosoft let yahoo run is self becuse that europe reg. is not appove the deal ok. becuse micosoft want to get ridden of yahoo ok . that was steve plan he lie to you guys ok about this deal . he want get ridden yahoo and let micosoft tear yahoo away .

Corporate Singapore | November 30th, 2009 at 10:19 pm

The best collaborations between organizations may bring along transformational benefits to the general consumer. Only time will tell if this will work.

Post a Comment:

• Name (required)
• Mail (will not be published) (required)
• Website

Notes: Please note that Yahoo! may, in our sole discretion, reject comments for any reason we deem appropriate. Links of value to readers are welcome, but please use them sparingly - wield spam and you're banished forever.

This is a moderated site and comments will appear if and when they are approved. We will review the queue several times daily, so please don't resubmit if your comment doesn't appear immediately.