Yahoo! hearts creatives

Posted October 22nd, 2009 at 12:41 pm by Nicki Dugan, Blog Editor

 5 Comments / Filed in: Video

Quick – which padlock brand can withstand a bullet hole? Which personal computer shattered Orwellian drudgery in 1984? What soft drink did some kid give “Mean Joe” Greene? Which hamburger consists of two all beef patties special sauce lettuce cheese pickles onions on a sesame seed bun? Which paper towel is the quicker picker upper? Where can you have it your way? Which cellular network never has you asking, “Can you hear me now?”

That was easy, right? Well, that’s thanks to ad agency creatives who turned simple brand messages into iconic household catchphrases. They make it look easy, but it’s not. And it can be even tougher when creating online advertising because there’s more to it than simply putting an ad on TV. We know all about that and are working with our advertisers to foster big, memorable ideas online.

Here’s a digital short that our creatives produced to pay homage to all those creatives out there:

For the full story behind this video, head over to our new Yahoo! Advertising blog.

Nicki Dugan
Blog Editor

Tagged: advertising, Video

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5 Comments Add your own

spuffler | October 23rd, 2009 at 12:48 am

You say it can withstand a bullet “hole”? I remember bullet, not bullet hole; Wikipedia and I agree in the Big Mac song: “Two all beef patties…”

Just 10 more minutes researching…. I used wikipedia for each.

Nicki Dugan | October 23rd, 2009 at 9:23 am

@spuffler: You’re right – not whole beef. All beef. Updated!

gag | October 23rd, 2009 at 1:47 pm

i loved every bit of this video, intelligent and humorous
i so loved the way how twitter and facebook was plugged in

first i thought the account executive is the coolest coz the creatives have to work, the clients have to listen patiently and make decisions and thomas poor thing is at the mercy of these people and has to make the final call and that is tough but then the account executive has to work with both creatives and clients and that could be tough too so basically everyone is doing their thing haha soo funny we are all screwed

ps
but my video rocks zillion times more in frames and meaning

Berenice Limon | October 28th, 2009 at 3:52 pm

Oh my goodness! this video is great. Its funny because is so true :) “Make the logo bigger, but make it feel smaller” – hilarious!…

Pi | October 31st, 2009 at 4:48 am

What was the music used in this short?