Behind the Scenes: Mike Relm Remixes Yahoo’s “Anthem” TV Spot
Posted November 24th, 2009 at 12:42 pm by Lucas Mast, Blog Editor
One Comment / Filed in: Behind the Scenes, Cool Stuff, Video
We were thrilled to recently work with renowned VJ/DJ Mike Relm and his team on remixing the Yahoo! “Anthem” TV spot. Given the central role that the TV spot plays in the Yahoo! Brand Revitalization that was launched in September of this year, we felt honored that Mike was going to put his own spin on it. We felt it was appropriate that Mike would be interacting on an artistic level with the spot because he is a perfect embodiment of a Yahoo! user converging their personal world of individual expression with the world at large to create a dazzling experience.
In this exclusive “Behind The Scenes” look, we see Mike and his team realizing an idea from start to finish, all the work that went into the project and how this effort ultimately made for a very intriguing result.
And here’s a few words from Mike Relm on the experience…
My life has been pretty digital lately so I decided to put a project together that let me step away from the computer and get arts and craftsy, at least for part of the building process. The idea behind this piece was to use the turntable in two ways that are on opposite sides of the technical spectrum. One being video scratching, which at the moment is the most advanced thing you can do with a turntable. The second thing is the zoetrope, which is the origin of motion picture. Anyone who has taken a film class will recognize the Muybridge images!
This was so much fun to make, definitely one of the best production experiences I’ve had. Helps to have a kick-ass crew, a few good ideas, and a beautiful location. We got to shoot at the Regency Center in San Francisco, which was built exactly 100 years ago, in a room that not too many people get to step foot in.
Thanks to everyone who helped make this project possible–and stay tuned for more cool things coming soon!
Barton Bishoff and Pam Woon
Yahoo! Digital Media Bureau
Tagged: anthem, barton bishoff, digital media bureau, DJ, it's you, mike relm, pam woon, San Francisco, VJ, yahoo
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One Comment Add your own
a p navin | November 24th, 2009 at 5:04 pm
Cool video.
All those people working, setting up the place, the artist performing and finally the music, Yahoo!
http://www.youtube.com/watch?v=ACm9yECwSso
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