World Economic Forum (WEF) in Davos, Switzerland, kicked off this week.  WEF was created to serve as a catalyst for cooperation across business, government, the media, science, the arts, and civil society to address pressing challenges and future risks as one community.  Aligning with this mission, Yahoo! and other industry leaders today announced an initiative called GreenXchange (GX), a program designed to help address sustainability in the digital age.

As a founding member of the GreenXchange, Yahoo! is collaborating with Best Buy, Creative Commons, IDEO, Mountain Equipment Co-op, Nike and nGenera to create a web-based marketplace for sharing intellectual property which is intended to lead to new sustainability business models and innovation.  Businesses are in a unique position to use collaboration and open innovation as powerful tools for combating climate change.  The goal is to accelerate the learning curve for energy efficiency and sustainable business practices by making patented technologies for research and licensing available, in a manner that’s good for our individual businesses and the planet.

As an active participant, Yahoo! is planning to license patented technologies that we have developed to improve performance and increase efficiency in our data centers around the world.  Today, the members of the GreenXchange are hosting a CEO breakfast at WEF.  We are calling on other corporations to join the GlobalXchange commitment to fast track the development of innovative solutions to sustainability challenges.

The GreenXChange is part of Yahoo!’s 360 degree approach to advancing sustainability through internal commitments to drive change in cooperation with other institutions (including the Department of Energy) and work collaboratively with other influencers setting sustainability as a priority.

David Dibble, EVP of Service Engineering & Operations, Yahoo! Inc.