In a keynote speech at the 4A’s Transformation 2010 conference today, Yahoo! CEO Carol Bartz stated that Yahoo! can bring advertisers a combination of strengths that no one else can, because only Yahoo! offers them three things: science, art and scale.
Speaking to the advertising industry group in San Francisco, Carol said, “We want Yahoo! to be the partner you turn to for answers and solutions, and most importantly—when you want results.” By providing science, art and scale, Yahoo can help advertisers and agencies master online advertising.
To read more about Carol's 4A's keynote and Yahoo's value proposition to advertisers, please check out the original post on the Yahoo! Advertising Blog.
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