In the past month, Yahoo! Sports has proven that it is the destination that sports fans turn to when news happens.  Not only did the site surpass all of its competitors to become the #1 online destination for the Winter Olympics, it also set a traffic record, generating more than 39 million unique monthly users in February (comScore, February 2010).

And now, Yahoo! is announcing that it has entered an agreement to acquire Citizen Sports, a leading social media company.  Home to the #1 fantasy football app on Facebook, Citizen Sports engages and unites fans across the globe around their favorite sports and teams.

As Yahoo! pursues our social strategy of enriching, aggregating and distributing social content from across the Web, Citizen Sports will strengthen how we go about doing this in the Sports category and beyond.  The combination of these two powerhouses will make the Yahoo! experience more personally relevant, create new opportunities for users and advertisers across Yahoo!, mobile and social networks and thrill sports fans everywhere.

Yahoo! Sports’ best in class news and information will be integrated into Citizen Sports’ range of products and applications for football, hockey, soccer, baseball, racing, rugby, hockey and cricket.  In addition, Yahoo! Sports users will be able to broadcast their allegiances, create or join a conversation with friends and fans and cheer for their teams through Citizen Sports’ applications.

So…what are you waiting for?  The race is on.  Go get your March Madness on with the Bracket Challenge by Citizen Sports app and Yahoo!’s Tourney Pick ‘Em!

-- Jeff Kinder, SVP, Media Products & Solutions