Remember the pop culture phenomenon “Pop Up Video” on VH-1? Yahoo! News today launched a similar show – but instead of popping up factoids on Madonna, Michael Jackson and A-Ha music videos, we’re popping up factoids on popular news stories. “Who Knew?” is a new way to get your news. The daily video segment on Yahoo! News delves deep into a news topic, revealing the interesting factoids behind the story with trivia and contextual takes. In just 90 seconds, you’ll be more informed, smarter and more fun at your next dinner party.
In the spirit of the factoid, here are some things you don’t know about Yahoo! News’ “Who Knew?” show:
- Yahoo!’s production partner on this program is Reveille, the masterminds behind TV’s The Office and The Biggest Loser, who also worked with Woody Thompson, creator of the original “Pop Up Video” show for VH-1.
- Reveille and Yahoo! have partnered up to create more fun and engaging video programs that offer advertisers a unique space to promote their brands.
- Toyota also collaborated with us in the development of the program, for the launch of the redesigned Toyota Avalon.
- Yahoo! News is the #1 news site on the Internet, reaching more than 43 million monthly unique visitors, or 21% of online adults.
- Who Knew? is the first original daily Web series on Yahoo! News.
Check out Who Knew? on Yahoo! News and follow the program on Twitter
-Mark L. Walker, vice president and head of Yahoo! News
