The Hype is our new offering for entertainment-hungry Australians and has already caused what can only be described as, yup you got it, hype! The new site even scored a mention on Sky Business news in Australia

Following in the footsteps of popular US Yahoo! entertainment portal OMG, which launched in June 2007, The Hype has generated much excitement amongst the team here in Australia.

The Hype draws in content from Yahoo!7 Movies, Yahoo!7 Music, Yahoo!7 TV, and our PLUS7 catch-up TV service, plus leveraging the great editorial from our magazine partners and featuring daily unique content from our on-the-pulse editorial team.  An exciting and exclusive new feature we are offering is The Hype Daily Gossip Show, which gives a three minute video wrap of the latest celebrity and entertainment news and gossip each week day by 9 am. There is also a weekly newsletter which delivers the hottest galleries, news, gossip and video straight to the inbox of subscribers.

Without wanting to blow our own trumpet too much (but why not!), Yahoo!7 has already established a huge following with entertainment--hungry Australians. We received four times the traffic of our nearest competitor after the Logies (the Australian TV Awards), and with the launch of The Hype are excited to be the country’s number one online entertainment destination.

Kath Hamilton, Director of Audience, Yahoo!7