We are surrounded by brands. Some we love, some we don’t. To celebrate creativity in brand advertising and to find the brands that consumers have the most emotional connection to, we recently held the eighth ‘Yahoo! Emotive Brand Awards’ in Hong Kong to recognise these brands.

First launched in 2002, the awards encourage internet users to vote online and give recognition to their favourite local and international brands. An independent market research firm was engaged to conduct interviews with advertisers and brands to come up with the nomination list.

After six weeks, we gathered two million votes.

The Yahoo! Emotive Brand Awards ceremony in Hong Kong was held on 19 May 2010 at the Four Seasons Hotel and was attended by more than 200 advertisers, brand representatives, luminaries and media.

The top three winning brands are: Canon, Cathay Pacific Airlines and the Hong Kong Ocean Park.

Following the great success of the initiative in Hong Kong, this year, Yahoo! Kimo in Taiwan launched the same awards in the market and introduced a new category - ‘Yahoo! Asia Emotive Brand Award’ to find the brands consumers in both Hong Kong and Taiwan love. The top three winners for this category include 7-Eleven, Sony and Sony Ericsson.

Check out the event videos:

As the leading online advertising platform in Asia, Yahoo! in Hong Kong and Taiwan continue to help brands leverage the online medium to better connect and interact with their consumers. Stay tuned for more exciting initiatives and campaigns from Yahoo! in Asia!

Jeff Han
Vice-President, Marketing, APAC Region