As part of Yahoo’s global campaign around the 2010 World Cup, Yahoo! SEA launched an exhilarating series of promotional activities in the football-crazy SEA countries, starting with its wildly successful Penalty Shootout event in Jakarta on 28 May.  A total of 6000 Indonesian consumers, advertisers and partners turned up at Mall Kepala Gading in downtown Jakarta for a once in a lifetime opportunity to take a penalty against international goalkeeping legend David Seaman, see the football star in action and cheer for their fellow Indonesians.  Seaman was selected because of Indonesians’ familiarity with him and his illustrious career representing England and Arsenal. He was also regarded as the world’s best goalkeeper at the peak of his career.

The atmosphere at the event was electrifying as Seaman represented Yahoo! in bringing the passion and spirit of the upcoming football season to life for Indonesian fans.  The goalkeeper took a total of 103 penalties from fans, Yahoo!’s partners and members of the media.

The Penalty Shootout event marked the launch of Yahoo!’s dedicated website for Indonesia featuring coverage of the 2010 World Cup, Liputan Piala Dunia 2010, the groundbreaking on-line Penalty Shootout Game and the hugely popular Fantasy Football game from Yahoo!, Piala Fantasi 2010

At the same time, Yahoo! in Southeast Asia also launched dedicated websites featuring coverage of the 2010 World Cup for Singapore , Malaysia and Vietnam.  Football enthusiasts in these markets can also stay on top of all the latest action from wherever they may be with specially-designed, easy-to-navigate mobile versions of these websites.

Exclusive Interview: David Seaman talks to Yodel Anecdotal and Yahoo! SEA editorial team about  things you might not know about him! Watch video interview:

More interviews with David Seaman can be found here and read more to find out what he thinks of England at this year's World Cup.