Insights into the female psyche from The Women Connectonomics Study

What do women want? Um, we’re not going to touch that one. But if the question is, “What do women want online?” then we have a study that answers that.

Our researchers in Yahoo! Insights surveyed thousands of women to create The Women Connectonomics study. It’s a definitive and unique look at the needs the Internet fulfills for women, why they turn to certain online channels and how receptive they are to advertising messages on various sites. The study found that:

• The top needs for women revolve around personal growth and their interdependencies on others.
• Women’s lifestyle sites like Yahoo! Shine and special interest sites fulfill the most needs for women.
• Women are three times more receptive to marketing messages on lifestyle, specialty and review sites.

Watch the video and find out what women are looking for online!