Yahoo! Brazil is supporting “car free day” movement and encouraging people to adopt bicycle transportation by rolling out the Yahoo! Social Bike campaign yahoo.com.br/socialbike, a content and information channel featuring columnists and bloggers with a unique perspective on the combination of green, health, sports, technology, entertainment, safety, and most importantly biking. The idea is to show people a fun way to ride bikes by making it a social activity and a real commute option.
In conjunction to the Web site, we’re launching the Yahoo! Social Bike iPhone app, which can be downloaded from the iPhone App Store. The app allows Brazilians to instantly share photos, videos and bike routes across social networks including Twitter, Facebook and Meme do Yahoo!, while cycling. The free Yahoo! Social Bike App will also display the distance ridden and performance information.
Yahoo! will donate purple bike racks to the city of São Paulo when @social_bike on Twitter reaches three thousand followers and Yahoobrasil´s Facebook profile reaches one thousand fans.
All comments being tracked with the hashtag: #socialbike
…and a special thank you to local bike brand Houston for designing the all purple Yahoo! customized and exclusive bike.
André Izay
Yahoo! Brazil
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