This Monday the advertising world will descend on New York City for IAB MIXX,OMMA Global and Advertising Week. During the day, industry heavy-hitters will discuss what digital, mobile and social media mean for the future of advertising. At night, they’ll network (read: party like Mad Men.)

Some of the week’s hottest tickets have one thing in common: Yahoo!. We’ll be hosting panels and workshops led by the likes of Hilary Schneider, Blake Irving and Elisa Steele. We’ll unveil new Yahoo! product innovations and share all our latest research insights.

But it won’t be all work and no play for Yahoo!. We’ll have a picture booth in Times Square and even a Yahoo! hot dog cart stationed around the city. So, pretty much, we’ll be taking over Manhattan and painting the town purple.

Wondering how you can keep up with all the Yahoo! fun? Our Yahoo!-specific guide to Advertising Week 2010 has you covered. Here’s a full rundown of sessions and cocktail parties that Yahoo! will be hosting throughout the week. Come listen and learn or mingle and celebrate with us.

Monday, September 27

IAB MIXX Conference: Yahoo! Experience and Yahoo! Attendee Lounge
Crowne Plaza
7:45 a.m. – 7:00 p.m.

OMMA Global: Beyond Channel Conflict: How to Work with, Not Against the Network Economy
Dave Zinman, VP and GM, Display Advertising, Yahoo!
Hilton NY
11:30 a.m. – 12:15 p.m.

Advertising Week 2010 Stars of Madison Avenue Kick-Off Luncheon hosted by Ad Club
NOKIA Theater
11:30 a.m. – 2:00 p.m.

IAB MIXX Conference: Day One lunch, sponsored by Yahoo!
Crowne Plaza
1:10 p.m. – 2:00 p.m.

IAB MIXX Conference: What Advertisers Can and Should Expect from the Web
Blake Irving, EVP & Chief Product Officer, Yahoo!
IAB MIXX, main stage
3:00 p.m. – 3:30 p.m.

O’Toole Awards
NOKIA Theater
8:00 p.m. – 11:00 p.m.

Tuesday, September 28

IAB MIXX Conference: Yahoo! Experience and Yahoo! Attendee Lounge
Crowne Plaza
7:45 a.m. – 7:00 p.m.

Advertising Week Trust Forum Panel
Anne Toth, VP and Head of Privacy, Yahoo!
Times Center
9:00 a.m. – 10:45 a.m.

IAB Yahoo! Sponsored Workshop: Advertising by Mindset
Mitch Spolan, Head of North American Field Sales, Yahoo!
Radha Subramanyam, VP Head of Corporate & Media Research, Yahoo!
Crowne Plaza Room 405, 4th Floor
12:25 p.m. – 1:10 p.m.

IAB MIXX Awards: Welcome Reception, sponsored by Yahoo!
Crowne Plaza
7:00 p.m. – 11:00 p.m.

OMMA Awards
NY Hilton
7:00 p.m. – 10 p.m.

Yahoo! Party
8:00 p.m. – Midnight

Wednesday, September 29

Fast Company Leadership Summit
Elisa Steele, EVP and CMO Yahoo! Americas, on CMO Panel
B.B. King Blues Club
8:00 a.m. – 12:00 p.m.

The Future of Media
Hilary Schneider, EVP Yahoo! Americas, Yahoo!
Times Center
9:00 am – 10:45 a.m.

Evolution or Revolution: Digital Changes Everything
Three-part deep dive presented in partnership with Yahoo!, Contagious and the Paley Center for Media
Paley Center
2:00 p.m. – 5:00 p.m.

Session #1: The Evolution of Online News and Information
Moderator: Max Robins, Executive Director, The Paley Center for Media

Panel:

Hilary Schneider, Yahoo!;
Bob Garfield, author : The Chaos Scenario; co-host of NPR’s On the Media
Rob Grimshaw, Managing Director of Online, Financial Times
Dan Abrams, Chief Legal Analyst NBC News and MSNBC

Session #2:  What the Internet can learn from TV
Moderator:  Brian Stelter, NYT Reporter for Media

Panel:

Ben Silverman, CEO, Electus
Jimmy Pitaro, VP of Programming, Yahoo!
Andy Cohen, CEO, Bravo

Session #3 – What Influences the Influencers
Moderator: Nick Parish, Contagious

Panel:

Calle Sjoenberg, Creative Director at BBH NY
Alessandra Lariu, Exec CD, McCann Erickson NY
Josh Kilmer-Purcell, Exec CD, JWT NY

Thursday, September 30

Yahoo! Mid-Market Display Summit
NASDAQ
9:00 a.m. – 1:00 p.m.

Make sure to keep your eyes open for some Yahoo! surprises along the way. And for live reports from all the week’s events, follow @YahooAdBuzz on Twitter.

— Dianne Molina