Over 250 marketing gurus, top advertisers and agencies were recognised for their outstanding work at the “Yahoo! Big Idea Chair Awards” (BIC) in Hong Kong on 10 November 2010. This is the second year Yahoo! Hong Kong has hosted the BIC award and the competition extended to include South Korea, Taiwan, Singapore, Malaysia and India in a new "Regional Awards" category.

The BIC Awards attracted an overwhelming response with over 420 entries, double the number of entries received last year. Event host Alfred Tsoi, Vice President and Managing Director, kicked off the event with nine of the other award judges.

Awards were given in four major categories – “Search”, “Display”, “Integrated” and “Agency”, in recognition of advertisers and agencies for their remarkable online advertising campaigns and their outstanding performance in the areas of ad copywriting, ad engagement, creating a WOW effect, ROI, integrated planning and more. A total of 19 awards were given to 46 advertisers and agencies at the event.

The Outstanding Winner of the Integrated Big Idea Chair Award went to Estee Lauder Hong Kong. International brands from Taiwan, such as Cerebos International Health Ltd, Coca-Cola Far East Limited and Pepsico Foods dominated the Regional category awards.

Taiwanese singing sensation Lin Yu-chun was invited to entertain the guests at the award presentation dinner. Using his rendition of the classic song "I will always love you" by Whitney Houston on which he gained his fame, Lin adapted the lyrics to croon "I will always love Yahoo!" as the last stanza of the song.

The Yahoo! Big Idea Chair Awards is a leading global event which has travelled around the globe from the U.S. to U.K, Canada, Russia, India, Japan, Brazil, Italy, Mexico, Taiwan and was successfully launched in Hong Kong last year.

For more information of the campaign, please visit the 2010 Yahoo! Big Idea Chair Awards website