We are excited to announce that Yahoo! has partnered with Clear Channel Outdoor, Goodby Silverstein & Partners, Manufacturing Resources International, the City of San Francisco, ACNE Production & Obscura Digital to create the Yahoo! Bus Stop Derby, a first of its kind Interactive Transit Shelter campaign using 72" touch LCD screens. From now until January 28, 2011, riders will be able to represent their neighborhood playing fun interactive games and competing for a neighborhood concert from Grammy Award-winning rock band OK Go!

The campaign will use interactive games to highlight Yahoo!’s mobile app offerings to San Francisco residents and commuters, many of whom spend their down time at transit shelters using smart-phones to get information and stay connected on the go. Users will compete by choosing a neighborhood from a drop-­down menu on the interactive game screen at any transit shelter, then select from 4 fun and engaging Yahoo! Mobile app-related  games themed around Yahoo! Mail, Yahoo!  Messenger, Yahoo! Sportacular, and Flickr.

Participants earn points for  their neighborhoods as they compete against each other in the games, playing in either single-player or competitive mode against other neighborhoods around the city. A wide variety of neighborhoods across San Francisco are represented, including SOMA, North Beach, Mission, Castro, Hayes Valley and many others.

At the end of the campaign, the winning neighborhood will get a free concert from Grammy Award-winning rock band OK Go at a local neighborhood venue.

For complete rules and regulations, as well as a list of the Muni bus stops through out the city that will be included, please visit derby.yahoo.com

Game on, San Francisco riders!