Weekly Yahoo! Search Trends – January 21, 2011
Posted January 21st, 2011 at 3:01 pm by Yahoo
Filed in: General

Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather Cabot explores these trends on local and national broadcast. Chinese President Hu Jintao’s White House visit is getting buzz on Yahoo!, searches for celebrity babies born to surrogates are spiking and a recent Yahoo! & Maxim Magazine survey is generating a lot of buzz.

President Hu Jintao’s Visit
China is getting a ton of buzz this week on Yahoo!.  People are curious about President Hu Jintao’s bio and of course, what’s on his itinerary while he’s in town.  But what is everyone most interested in? They really wanted to find out what Michelle Obama would wear to the formal state dinner  -- the first in 13 years for China -- and what would be served.  We saw searches for “state dinner menu spike” 250% this week on Yahoo!

Celebrity Wrap Up
It was a big week in Hollywood for celebrity babies – especially those born to stars who hired surrogates to expand their families, including Nicole Kidman and Keith Urban.  People searched for images of the babies and information on the parents. We also saw people searching on Yahoo! for “how does one become a surrogate” and how much it pays to be one. Searches spiked more than 350%. Also Regis Philbin's announcement that he'll step down from "Live with Regis and Kelly" after this season sent people searching.  They want to know who will replace the 79-year-old broadcaster.  And word of Anne Hathaway's upcoming cameo on Glee sparked a frenzy of searches for the Oscar nominated actress up 3,692%. Hathaway will play a role she reportedly suggested to the show - the lesbian aunt of the character "Kurt."

Yahoo! Maxim Survey
If you’re really into video games, you may be in luck if you're looking for a date. According to a new Yahoo! survey with Maxim magazine, nearly 40% of women said they’d find it a turn on if a man listed video games as a personal interest.

Some more of the findings:
With 38 percent of the adult population surveyed looking to date or hook up at any one time, at virtually every stage of a budding romance, social media plays a role and what you put on your profile could be the difference between a date and no date:

  • 25 percent of those surveyed admitted to using social networking sites to aide their dating life.
  • 40 percent of people judge a potential date’s social networking profile as important and 41percent of people will “friend” someone they are interested in dating as a way to get to know that person.
  • The vast majority, 70 percent, want in-person interaction as the first point of contact with a potential date.
  • For more results and commentary, please visit http://www.maxim.com and http://shine.yahoo.com

Check out the video for more trends spiking this week.

More on Heather Cabot:
Heather Cabot serves as Yahoo! Web Life Editor. She combines her reporting background with an every woman approach to spot web trends and advocate for consumers. She's a former network news anchor and lifestyle blogger who provides practical tips and perspective on how technology is reshaping our day to day lives. Heather has appeared on “The Today Show,” “The Martha Stewart Show,” “The Rachael Ray Show,” “The Early Show,” “Fox & Friends” and more. Heather is also the founder and editor-in-chief of The Well Mom www.thewellmom.com a new weekly e-zine that empowers and inspires moms to better care for themselves.

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