Yahoo!, Collective Digital Studio, and Cat Dealey, host of FOX Broadcasting's #1 dance show "So You Think You Can Dance" are teaming up to launch the new original web series "In the Dressing Room." The new show is live today on omg! from Yahoo!, the number one entertainment news site in the U.S. with more than 32 million unique visitors each month, more than twice the number of TMZ. Yahoo! has eight of the top ten video shows online and "In the Dressing Room" will add to our premium portfolio of original programming.
"In the Dressing Room,” is a 20-episode twice-weekly series, which provides omg!’s audience backstage access to Cat’s dressing room before she goes live on “So You Think You Can Dance.” In each episode, Cat will provide viewers with fashion and beauty tips, her wardrobe selections and the inside scoop about her fashion inspiration behind each look. Additionally, Cat will offer viewers the chance to win a personal item from her wardrobe by participating in a challenge “In the Dressing Room,” will run for 10 weeks and will be promoted across the Yahoo! network.
Deeley, a former model turned television personality, has been hailed as one of the best dressed celebrities in the industry today, has graced the cover of several fashion magazines, and is often asked to provide style advice for other young starlets.
The launch of “In the Dressing Room” is a continuation of Yahoo!’ success in original programming and branded entertainment. Yahoo!’s original programming U.S. audience for May was 24.2M unique visitors, one of its largest monthly audience ever, with users spending an average of 86.1M minutes, also one of the highest engagement numbers to date. Yahoo!'s successes in the original programming and branded entertainment space in the U.S. include:
- "Primetime in No Time” is a daily recap of previous night’s most popular TV shows, is the most watched original program online and just surpassed 500 million streams
- "The Daily Ticker" is the most successful online finance show (with millions of viewers on peak days) providing inside scoop on tech stocks
- “Who Knew?” on Yahoo! News has generated nearly 100M streams in one year and has spawned spin-offs on omg! as well as internationally – in the UK and France
- “Trending Now” is a daily newscast of top headlines & trending topics from Yahoo! search data and social media and has received over 5.5 millions streams its first week
Previous Post
As the premier digital media company, Yahoo! has always been committed to supporting the creative community. As part of this ongoing support, we are excited to announce that Yahoo! is the Official Sponsor of the Short Film Program at the 2012 Sundance Film Festival! Mark your calendars for January 19-29, ...