Yahoo! aggregates the billions of searches performed across Yahoo! properties to give the pulse on what people are thinking and talking about. Searches represent the people, an instant poll every moment of the day, looking into the fleeting moods and entrenched attitudes of Internet users across the world. Each week Yahoo! Web Life Editor Heather Cabot explores these trends on local and national broadcast. The Primetime Emmy awards are this weekend and folks are buzzing online about the hottest shows and stars. Searches spike for Missoni and Target after the high end fashion brand released their line at Target and we say goodbye to the TV series Kate Plus 8.
The Emmy Awards
There’s lots of buzz on the web right now about the Emmy Awards (airing on Sunday) and which shows will take home the top honors for best drama and comedy.The most searched drama at the moment is Dexter, followed by Mad Men, Friday Night Lights, Game Of Thrones, Boardwalk Empire and The Good Wife. And in the comedy category, looks like internet users are rooting hardest for Glee. Modern Family, The Big Bang Theory, The Office, 30 Rock and Parks And Recreation are also getting lots of online buzz leading up to the show on Sunday.
When it comes to leading men, Hugh Laurie of House is the hands down favorite – at least according to search. He is the top searched best actor nominee on Yahoo! – he has more look-ups than all the other drama contenders combined! As for the ladies, Mariska Hargitay of Law and Order: SVU leads the pack. Queries for her are nine times those of Juliana Margulies of The Good Wife.
Top Searched Best Series, Drama on Yahoo!
1. “Dexter”
2. “Mad Men”
3. “Friday Night Lights”
4. “Game of Thrones”
5. “Boardwalk Empire”
6. “The Good Wife”
Top Searched Best Series, Comedy on Yahoo!
- “Glee”
- “Modern Family”
- “The Big Bang Theory”
- “The Office”
- “30 Rock”
- “Parks and Recreation”
Top Searched Best Actor, Drama on Yahoo!
- Michael C. Hall “Dexter”
- Hugh Laurie “House”
- Timothy Olyphant “Justified”
- Jon Hamm “Mad Men”
- Steve Buscemi “Empire Boardwalk”
- Kyle Chandler “Friday Night Lights”
Top Searched Best Actor, Comedy on Yahoo!
- Alec Baldwin “30 Rock”
- Steve Carell “The Office”
- Johnny Galecki “The Big Bang Theory”
- Jim Parsons “The Big Bang Theory”
- Louis C.K. “Louie”
- Matt LeBlanc “Episodes”
Want to read about all of the nominees and get other fun information. Check out the Yahoo! TV Emmy site.
Kate Gosselin
Also in celebrity news this week, Kate Plus Eight’s swan song renewed interest in the reality star, her kids and ex-husband. Searches spiked this week for Kate Gosselin after her TLC finale aired and more than two million people tuned in. Afterwards, they wanted to find her newly launched website and also check out what Anderson Cooper had to say when he named her to his riduclist.
What states search the most on Yahoo! for Kate Gosselin this year?
- California
- Texas
- Illinois
- Ohio
- New York
Fashion & Target
Fashion week in New York City created quite the buzz this week. A couple of celebrities who strutted down the catwalk captured the interest of Yahoo! users -- including Kristie Allie showing off her new slimmed down figure and 14 year old Kylie Jenner – the youngest of the Kardashian Klan.
But the biggest style story online was all about Target stores and Missoni. The rush to buy Missoni for Target’s new line crashed the big box store’s website this week as fashionistas everywhere tried to get their hands on the Italian designer’s colorful knit dresses and accessories. Searches for Missoni are up nearly 2000% on Yahoo!.
“Missoni for Target” received over 25 times the number of searches that “Zac Posen for Target” received in April of 2010 when the line launched.
-Yahoo! Search Trends Team
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