Since the launch of our personalized, living magazine for the iPad, Livestand, savvy early adopters have downloaded the free app from the Apple Store and given it rave reviews.

“I'm really impressed Yahoo!. This app looks cool and runs really smooth on my iPad 2. Lot's of free but quality content. I especially like the reading experience. Keep rolling Livestand team.” – Der Dunn. (From the Livestand by Yahoo! reviews at the Apple Store.)

Livestand pulls together content from premium publishers and Yahoo!’s global network to offer a visual, tour de force content experience tailored to each user’s interests and passions.

“Cool,” you’re thinking. “So what’s in for me, the advertiser?”

Toyota Prius premiers Living Ads by Yahoo! on Livestand

Living Ads from Yahoo! is an innovative new format that offers advertisers a whole new way to surround their audiences in an immersive and interactive brand experience. This means that your audience and potential customers will surprised and delighted by an eye-popping and effectively engaging brand experience.

First up is this Living Ad for Toyota Prius.

To see this Living Ad in motion, watch the video below.

Working with the client and Yahoo!, this Living Ad was designed with the help of award-winning designer Alexx Henry Studios, whose denizens really know how to put the life into advertising. As you can see, this brilliant experience moves and is interactive in ways that have never been seen on screen before. It’s the first time that HTML5 has been used in a commercial tablet advertisement, taking advantage of the tablet’s unique capabilities, such as accelerometer and physics.

“Living Ads offer an opportunity to set higher standards in digital advertising with brand experiences that are impactful, personalized and actionable,” says Henry. “They’re the only ad solution designed to use the power of the tablet as a lean-back and interactive experience.”

This correspondent first glimpsed the Toyota Prius ad last Thursday, November 17. Reaction? “Holy (expletive)! That’s just about the slickest ad I’ve ever seen!” And I’m not alone. Others who were shown Living Ads in a recent Yahoo! study, to be released later, had similar responses.

“It was unique, not like anything I have seen before.” – Respondent in a recent study of Living Ads by Yahoo!

To learn more about how your brand can engage your customers across screens with dynamic experiences such as these, at scale, visit Yahoo! Advertising or contact your Yahoo! representative.

-- Michael Mattis

Editor’s Note: This entry was reposted from the Yahoo! Advertising Blog. For more information, visit their site, or follow them on Facebook, Twitter, and LinkedIn.