En garde! Dreamworks features dueling custom pushdowns with wallpaper and video on the Movies homepage

Dreamworks announced the arrival of its new Shrek prequel “Puss in Boots” in true swashbuckling style with a purring pas de deux of custom rich media events on the Yahoo! Movies homepage and showtimes and tickets page.

The introductory animation features Puss striking a pose before he goes all feline on you and starts chasing a spotlight on the ground.

If you’re on the Movies homepage, that animation is rolled up into a 300 x 250 window on the right with a showtimes and tickets link, where you’re free to replay the animation within that space before clicking through. The showtimes and tickets page, meanwhile, contains the playful kitty and that elusive spotlight in a vertical column on the right.

Both pages offer a medley of rich media to immerse you in the world of this feline fairy tale. Most striking is the wallpaper, featuring Puss on the left and his female companion Kitty Softpaws on the right.

On either page you’re also given the option of pushing down the thin “Puss in Boots” bar along the top (which itself features a showtimes and tickets link), revealing a veritable dashboard of bewhiskered goodness, starting with the auto-playing preview (the Movies homepage preview is more in depth). You can also click through to Dreamworks’ official site for the movie, play games and, yet again if you haven’t already, get showtimes and tickets for a theater near you.

The “Puss in Boots” custom execution not only affords cat lovers the chance for a nip at the spirit of the film, but on a practical level, it provides cat doors to let you go explore the film even more and, most importantly, find a time and place to see it.

Click here to be whiskered away on the Yahoo! Movies home and showtime pages.

-- Thomas T. Lady

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