Ad of the Week: FedEx Wrap and Ship on Shopping
Posted December 9th, 2011 at 12:12 pm by Yahoo
Filed in: General

FedEx is bubbling with holiday spirit as it invites you to pack Yahoo! Shopping in a box and ship it to a friend

Just in time for the holidays, FedEx invites you to get into the bubble wrap spirit with a custom overlay on the Yahoo! Shopping homepage. This first-ever custom overlay on Yahoo! Shopping is sure to get you warmed up for the mailing holiday season.

No sooner do you arrive on Yahoo! Shopping than swaths of bubble wrap crisscross the screen until you see nothing but little things you wish you could pop.

The ad then packs itself into a standard 300 x 250 box on the right, giving you the opportunity to locate a FedEx office near you, or to ship the Shopping site to a friend. But before shipping, you might first try wrapping the site. Simply refresh the page and voila: A coil of the bubbly stuff appears in that same 300 x 250 window and all but begs you to unravel the fun.

After you’ve encased a good share of the site in bubble wrap, the ad takes over and finishes the job.

Then the 300 x 250 window again invites you to send it to friend. Simply fill in your and their names and e-mail addresses, and off Yahoo! Shopping goes to their virtual doorsteps.

To learn more about how you can click it to ship it, visit Yahoo! Advertising or contact your Yahoo! representative.

-- Thomas T. Lady

Editor's Note: This entry was reposted from the Yahoo! Advertising Blog. For more information, visit their site, or follow them on Facebook, Twitter, and LinkedIn.

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