Put a little "pep" in your typing skills to see if you're man enough to win Dr. Pepper Ten's arm wrestling challenge in an interactive expandable on the Sports front page

Dr. Pepper wants to "strong-arm" you into trying its new Dr. Pepper Ten soft drink ("23 Authentic Flavors, 10 Bold Tasting Calories") with a fun, interactive and not-too-intrusive arm-wrestling-via-speed-typing game on the front page of Yahoo! Sports.

It starts as a harmless little 300 x 250 ad on the right with a can of Dr. Pepper Ten inviting you to an arm wrestling match while flexing its bodybuilder biceps.

Upon clickthrough, the ad flips open to introduce the game and the how-to: "Type the word you see on the screen. The faster the better."

One more click on "Try It Out" takes you over the top and into the game.

With each typo, the opposing arm gains fist. Pinpoint accuracy counts just as much as nimbleness of finger, so don't let your atTENntion wane. The last thing you want is that constantly flexing can peppering you with taunts.

Upon victory, the ad invites you to a rematch and offers a link to Dr. Pepper's TEN MAN'MENTS on Facebook.

Bold but not in your face, the Dr. Pepper Ten ad is the kind of ad only possible on the digital canvas. It engages you in a playful, interactive way, and rounds out the fun with "manly" social media.

Click here to man up.

-- Thomas T. Lady

Editor's Note: This entry was reposted from the Yahoo! Advertising Blog. For more information, visit their site, or follow them on Facebook, Twitter, and LinkedIn.