Although Ali Dib spent 10 years of his career working in digital media companies, it wasn’t until he joined Yahoo! in 2010 that he gained a true understanding of what it takes for an internet property like Yahoo! to earn the top spot as the premier digital media company.

The Senior Director of Global Agency Development was inspired by the breadth and depth of Yahoo!’s content offerings and advertising solutions – from its branded entertainment network, to its ad network and media exchange. “I’d never been exposed anything like that.” says Ali. “I thought this would be a great place for me to not only get myself educated to the other aspects of digital media, but also just to really further my career.”

While Yahoo!’s top-notch reputation is what got Ali interested in the company, his true motivation stems from the energy and enthusiasm of the Yahoo! employees around him. “The reason I love it here is the passion and the people," Ali says. “Each and every person out there… I mean there is just this absolute love for the brand."

Editors Note: This article is part of a series entitled "Life at Yahoo!," that gives employees the opportunity to share their own stories about Yahoo!. To hear more of these stories, visit Yahoo! Careers, or visit us on Facebook, Linkedin and Twitter.