Love movies? Yahoo! and Bertolli have your Sundance Film Festival ticket

Yahoo! is a Leadership Sponsor of the 2012 Sundance Film Festival (January 19-29). This gives Y! exclusive access to the nine short film finalists in the festival and allows us to screen them on Screen as part of our first-ever Yahoo! Audience Award competition.

We've invited our audience of millions to kick back and watch the finalists, share them with friends, and vote on their faves. The filmmaker who scores the most votes will also score $5,000 to help support their next journey behind the camera.

The Bertolli sponsorship is a three-fold ad experience, all part of its "Ladles of Love" charitable campaign.

The Yahoo! Sundance site features warm, hearty-soup-toned Bertolli wallpaper on either side of the Sundance screen and the voting card. A 950x60 ad bridges the wallpaper across the top with a short animation of a Bertolli-red curtain swishing to either side to unveil a lovely ladle dripping with Bertolli meal soup, the steam wafting past the "Where to Buy" link.

The Sundance coverage on Movies features the same wallpaper along with a 300x250 ad simmering quietly to the right.

Bertolli on Yahoo! Screen_2

omg! Now complimented its celebrity sightings with 300x250 to the right as well.

Bertolli recognizes Y!'s unique ability not only to satisfy our users' appetites with mouth-watering content, but to satisfy brands' appetites with mouth-watering user reach.

To wit: Traffic to all Sundance coverage is driven from Yahoo!'s homepage as well as multiple promo ads running across the entire Yahooniverse, a Y!-created ad on the Bertolli site, tweeting from the filmmakers, and media coverage.

Can't beat that with a ladle.

Click here and here to have a taste.

-- Thomas T. Lady

Editor's Note: This entry was reposted from the Yahoo! Advertising Blog. For more information, visit their site, or follow them on Facebook, Twitter, and LinkedIn.