Warner Bros. embarks on an epic adventure across the Movies frontpage, with an assist from ginormous bumblebees and a pec-flexing Rock.

Warner Bros. is generating a new kind of buzzzzzzzzzzz all over the Movies front page to promote "Journey 2: The Mysterious Island," the sequel to 2008's "Journey to the Center of the Earth," this time starring Dwayne "The Rock" Johnson, as well as the original's Josh Hutcherson.

No sooner do you land in this lost world than the bumble-borne characters soar at you from either side of the wallpapered page before settling inside the rain-forested 300 x 250 panel on the right. Hovering your mouse over the panel bumbles the bees as you ponder whether to click through to get tickets.

Clicking "Expand For Video" pushes down the 970 x 65 banner to reveal a bee-embedded video panel offering two different trailers and another "Get Tickets" link. The "Close" link at the top right lets you restore the page to its normal dimensions.

In a style that's simultaneously advanced and prehistoric, Warner Bros. harnesses several species of ad units—wallpaper, floating overlay, pushdown and LREC—to whisk moviegoers away and across Yahoo!'s rich canvas, with a type of visual, interactive aplomb only we could make possible.
Click here to take a journey.

— Thomas T. Lady

Editor's Note: This entry was reposted from the Yahoo! Advertising Blog. For more information, visit their site, or follow them on Facebook, Twitter, and LinkedIn.