BMW takes Yahoo!'s homepage for a spin—literally
For its first Yahoo! homepage ad in four years, BMW has created a BMWow! rich-media experience that lets users explore the all-new 3 Series from literally every angle.
The digital drive begins with a 15-second teaser, as the candy apple red BMW announces its pane-shattering arrival in the 300 x 250 unit on the right side.
Clicking close spins the whole kit and caboodle back around to face front.
This truly exceptional experience not only lives up to the BMW brand's high bar for quality, its interactivity and utilization of live page content provide a waxed, buffed and polished example of what sets Yahoo!'s digital ad space apart from all the rest.
Click here to hit the road.
—Thomas T. Lady
Editor's Note: This entry was reposted from the Yahoo! Advertising Blog. For more information, visit their site, or follow them on Facebook, Twitter, and LinkedIn.
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