I’ve been hooked on Flickr since 2005, so you can imagine how excited I was when I heard I might be able to share my Flickr fever as part of my job! I work for TechSoup, a nonprofit that other nonprofits go to for technology help and resources. Typical nonprofits we work with are very small organizations working with the poor or youth activities.

Here at TechSoup we’ve been using Flickr’s photo service for years in a variety of ways. NetSquared, a TechSoup program, set up the “I Want Change!” and “NetSquared” Flickr Groups to help people share ideas about how nonprofits use Web 2.0 and social networking tools like Flickr to tell their stories and spark change. We encouraged NetSquared participants from all over the world to use event-specific tags to make it easy to share their pictures of group meetings and events on Flickr. So it seemed a perfect pairing when Flickr started talking with us about offering nonprofits a donation program of free Flickr Pro accounts.

When nonprofits turn to TechSoup for technology help and resources, they’re often looking for donations of software and hardware. Their technology is sometimes so out of date that they can hardly imagine something beyond the basics of word processing, fundraising, and virus protection. Donating Flickr Pro accounts will let nonprofits effortlessly use social networking both for fun and to help better fulfill their mission for social benefit.

I am a firm believer that photos have the power to amplify storytelling and provide a glimpse into the reality of a situation to move people to take action around causes. Such a believer that we think it’s important to reach out to the 90,000 nonprofits that are registered with TechSoup to help them find like-minded people by introducing them to the world that is available to them through Flickr and cool tools like tagging and creating groups. For example, Interplast has used Flickr to demonstrate the results of free reconstructive surgery for poor children in developing countries.

I have met so many amazing people through Flickr. I have chatted with people from countries I will never visit — people in war-torn areas who amaze me in their openness, people with shared interests and visions that can mobilize quickly to effect change. And I’ve even met some Flickr people face-to-face who have become good friends. I can’t imagine a world without Flickr. I am so glad to have a professional mission that now allows me to show nonprofits how Flickr can open so many possibilities for them, their staff, their volunteers, their clients, customers, and friends.

If you work as nonprofit volunteer or staff member, please check out the Flickr donation program on TechSoup. So, get on with it, go forth and load up your photos!

Carol Rudisill
Director, TechSoup Stock
TechSoup