Outside Aerial 2

Archive of Doreen Bloch's Posts

Interns muse on Internet music

Posted August 15th, 2007 at 6:30 am by Doreen Bloch, Yahoo! Intern

Number of Comments 1 Comment » / Filed in: Behind the Scenes, Working at Yahoo!

Boy, do I remember the days of the Napster craze. Rampant downloading of any song imaginable — from the mildly obscure to the notoriously popular. Any bar of music you could ever desire, within minutes, was yours.

But the days of totally free downloading from the early 21st century are gone and past. Or are they?

I got together another group of Summer 2007 Yahoo! interns for a podcast to chat about music and the Internet. Our discussion wasn’t limited to music downloading and the RIAA, though. We also talked about Internet radio, DJing, the iPhone, MTV, music videos on treadmills, and even, Manolo Blahniks.

Want to eavesdrop on our conversation?

Yahoo! Intern podcast on Internet music

(L to R): Emilia Varshavsky, Rich Yueh, Jenn Vargas, AJ Arora, me, and Brian Krausz

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet, Be First!)
Loading ... Loading ...

Post a commentPost a Comment Bookmark ThisBookmark This Digg ThisDigg This

From model to author in under 5’ 4’’

Posted August 6th, 2007 at 11:57 am by Doreen Bloch, Yahoo! Intern

Number of Comments 1 Comment » / Filed in: Our Users

Last fall, Yodel Anecdotal received quite an unusual email:Isobella Jade

“Hello – I wanted to leave a comment here about how Yahoo! has changed my life! I was homeless, living on $35 a week, sleeping on friends’ couches, and eating dollar menu in New York City, pursuing a career as a petite model. Without a computer of my own, I started using the Apple Store as my office in February of 2005. I organized my thoughts and experiences, struggles, and pursuits into a document that I saved to my free Yahoo! account. I am editing and publishing my memoir, Almost 5’ 4’’, which is about being the underdog in modeling and striving no matter the odds. Isobella”

But in this short email, Isobella Jade couldn’t hope to explain all the details of her one-of-a-kind story, which began when she was a struggling 19-year-old model. As a student at the New York Institute of Technology, she went from photo shoot to class to track practice to photo shoot. It was only time before Isobella’s mother found nude pictures of her daughter on the Internet. Ultimately, Isobella changed her birth name and decided to pursue modeling after graduation without looking back.Isobella Jade’s novel

Isobella used the Net to self-promote, and decided that before her 25th birthday, she would be a published author, writing about the experiences of being an aspiring model, trying to break into the fashion industry, and being only 5’4’’ at that. Living out of a suitcase, she wrote her memoir (standing in heels between shoots) at the Apple Store on Prince St. in SoHo (check out the video they helped her make) and saved her work to her Yahoo! Mail account. And now, months shy of her self-imposed deadline, Isobella Jade’s work Almost 5’ 4’’: Confessions of an Unconventional Model is available at Borders and Amazon.com.

“Unlike some girls scouted to model or raised around fashion and glamorous life, modeling for me started with curiosity when I discovered a free Internet modeling site and it evolved into me becoming my own business,” Isobella said when we spoke on the phone.

She said she didn’t always have Yahoo! in her life. “My first email was on AOL, but when I started going for my dream I couldn’t afford AOL. I discovered Yahoo!, and suddenly saving my work, my rejection letters, my acceptances, everything, was one less thing to worry about.”

How’s life for her now? She’s finding success as a “body parts” (think knees, shoulders, and elbows) model and getting plenty of notice, but life is still a flurry. “I’m doing more legit work now [from a shoe ad campaign to doubling for a Christina Ricci movie poster], but I’m still rushing arund,” she said.

And as for Mom? “The book captures a time when our relationship was not so great. My mother is a teacher, and it was difficult for her to cope with me pursuing a career that has to do with my body. But now our relationship is great. She’s very, very proud.”

As she should be. Congrats, Isobella!

Doreen Bloch
Yahoo! Intern

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet, Be First!)
Loading ... Loading ...

Post a commentPost a Comment Bookmark ThisBookmark This Digg ThisDigg This

Ask Mike. He’ll know.

Posted July 30th, 2007 at 2:22 pm by Doreen Bloch, Yahoo! Intern

Number of Comments 18 Comments » / Filed in: Behind the Scenes, Those Crazy Yahoos

Mike Krumboltz has seen a lot of questions over the years.

In fact, since November 2004, his entire role has been to look over questions submitted by users, choose one interesting query each day, Ask Mike’s Mike Krumboltzand then hunt down the answer. His job was to write for Ask Yahoo!. Haven’t heard of it? That’s probably because Ask Yahoo! is now a thing of the past…

Ask Yahoo! was started in 1998 as a way for Internet users to pose questions to a team of Yahoo! surfers who would then search the Net to find answers. Mike’s tracked down answers on everything from dog saliva to impact of bovine gas on the environment to the order of succession for the office of POTUS. But ever since Yahoo! Answers launched and grew in popularity, Mike has had to deal with a minor identity crisis. Was Ask Yahoo! obsolete? What would Mike do if Ask Yahoo! went away?

A solution arose: give Mike a featured spot in Yahoo! Answers where he can continue to show off his mad cyberspace research skills. That’s the birds and the bees on how “Ask Mike” was born.

To ask Mike a question, you’d have to email him at y_answrs_mikek@yahoo.com, but he was nice enough to grant me some exclusive Q&A time.

You only just moved to Yahoo! Answers a few weeks ago. Do you miss Ask Yahoo!?
I do miss Ask Yahoo!, but writing for Yahoo! Answers is fun because it’s more challenging. I’ve opened myself up to more feedback – sometimes it’s positive, sometimes it’s really negative, and other times, it’s just really weird.

How’d you get this job in the first place?
I went to Miami University in Ohio. When majored in psych at Miami University in Ohio, I knew that I didn’t want to do anything with that. I lived in New York for a while, came back to the Silicon Valley, and got a job in Yahoo! Shopping as a production assistant on Video and DVD shopping. A year later I got moved to surfing, and from the moment I started in surfing I knew I wanted a shot at editorial work. Finally after two years they let me try my hand at Ask Yahoo!.

What’s the most common question you’re asked?
I get sent a lot of really inappropriate questions. People know we’d obviously never use them, but they are pretty funny to read.

Most controversial question you’ve ever answered?
Surprisingly the question about why so many people are afraid of clowns has had huge response.

What’s the toughest question you’ve ever had to research?
I remember one I did about the voice that says “please hang up and try again” on the telephone. That took a long time, but I finally found the woman and it was quite rewarding.

Have you ever been wrong?
Yes, I have been wrong. What comes to mind is a question I answered about Seinfeld. Someone asked what Kramer’s job was. I wrote that he didn’t really have one, but that he did take part in lots of schemes. I got lots of email saying I was wrong, that Kramer actually worked for a bagel shop, but was on strike the entire series. I ended up quietly correcting the answer.

Favorite types of questions to answer?
I really like word origin questions. Also I love researching urban legends and longstanding myths. I like writing about search trends too. I definitely put science as my least favorite question type; I peaked in 8th grade with that subject.

What are your best Internet search tips?
Putting quotes around search terms is really helpful when trying to narrow down search results. Also, use the minus sign.

What does that do?
Say you’re searching for a restaurant and your results are all about a movie with the same name. You can type -movie in your search to help eliminate results that include the movie title.

So if “Ask Mike” is work, what are your hobbies?
Well, I love to sleep. I love movies.

Are you one of those awesome-memory movie buffs who remember every plot detail, actor, trivial quotation?
Yes, yes. I amuse and annoy.

Ever make a movie of your own?
Yes actually! I was a finalist in the Radio Alice’s Three Minute Film Festival in San Francisco inspired by a comic urban legend.

That’s some great Mike Krumboltz trivia right there. Now see if you can go stump him.

Doreen Bloch
Yahoo! Intern

Rate: 1 Star2 Stars3 Stars4 Stars5 Stars (Average: 1 out of 5)
Loading ... Loading ...

Post a commentPost a Comment Bookmark ThisBookmark This Digg ThisDigg This

Blabbing about the blogosphere

Posted July 25th, 2007 at 4:56 pm by Doreen Bloch, Yahoo! Intern

Number of Comments 6 Comments » / Filed in: Trends & News

Talking ain’t what it used to be.

Average-Joe chatterboxes used to be the talk of their towns, but now their voices can be heard the world over as they become bonafide political scuttlebutt suppliers, celebrity gossip givers, and technomaniacs. Why? It’s all thanks to blogs.

Like last summer, I got together a group of Yahoo! interns for a podcast. The mission: blab about blogging. Our intern brood chatted on everything from communicating with faraway friends via blogs to Tim O’Reilly’s Blogger’s Code of Conduct to how effective presidential hopefuls like Barack Obama really are in reaching our demographic by having a blog. We also got into the concept of digital wills and the role a blog can play in the afterlife.

Want to eavesdrop on our conversation?

Yahoo! interns at the podcast on blogging

(L to R): Tica Wakeman, Chris Martin, me, Rahul Malik, Emily Tse, and Brian Krausz

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet, Be First!)
Loading ... Loading ...

Post a commentPost a Comment Bookmark ThisBookmark This Digg ThisDigg This

The one-stop Yahoo! shop

Posted July 23rd, 2007 at 3:29 pm by Doreen Bloch, Yahoo! Intern

Number of Comments 8 Comments » / Filed in: Cool Stuff

The Yahoo! Company Store is all dressed up for its online debut. The site, which showcases the new summer collection, is the destination for all things purple and yodelicious.

The site sports cooler, cleaner designs than the old Yahoo! Gear site. You’ll note that the Y-Bang (you know, the “Y!” logo) is the reigning motif. Emoticons are très chic this season. And, of course, purple is always en vogue.

Have a hankering for schwag? Come check out the array of more than 150 items. Merchandise includes games and gadgets, stuff for your pets and kids, bags and luggage, stylin’ Ts and jackets, and cubeland essentials. No clue what to give that special someone? A gift certificate is always a safe bet. (Apologies to those outside the U.S. — no international shipping yet.)

While pet stuff, yo-yos, and flip-top USB drives fly off the shelves the fastest, what’s more fun (and funky) are these items:Purple flexible keyboard

Now, don’t get us wrong — our physical Company Store locations still have open arms. But they’re not quite as welcoming when you’re in your PJs. And just so you know, all those shiny, happy models on the site are real Yahoos and their kids. Yeah, we’re that cheap.

BTW: The Yahoo! Company Store is hosted by the Yahoo! Small Business e-commerce platform called Merchant Solutions, which means whether it’s soap, soda, sofas, or cellophane, anyone can create a site as spiffy as this one.

Doreen Bloch
Yahoo! Intern

Rate: 1 Star2 Stars3 Stars4 Stars5 Stars (Average: 5 out of 5)
Loading ... Loading ...

Post a commentPost a Comment Bookmark ThisBookmark This Digg ThisDigg This

Finding the teen gene

Posted July 19th, 2007 at 11:00 am by Doreen Bloch, Yahoo! Intern

Number of Comments 3 Comments » / Filed in: Conferences/Events

Ypulse Mashup 2007 concluded on Tuesday night after two days of intense discussions, panels, and presentations all about how marketers can better target… ME! Just kidding, sort of.Ypulse Mashup 2007

Anastasia Goodstein brought together media professionals, marketing folks, and non-profit do-gooders at San Francisco’s Hotel Nikko to talk all about targeting the teenage demographic I’m a part of. Experts and industry leaders spoke on everything from using mixtapes to get brands in front of hip, urban communities (Tina Wells in conversation with journalist Adisa Banjoko) to Harry Potter fan culture on the Net (keynote conversation with MIT’s Henry Jenkins and USC’s danah boyd) to growing your brand virally by partnering with large social networks (RockYou! CEO Lance Tokuda).

The portion of the day I found particularly fascinating was the “Totally Wired Teen Superstar Panel,” moderated by Smashface Productions‘ Zadi Diaz. It was so energizing to hear about the experiences of four young Web entrepreneurs. One speaker Aseem Badshah, president of Scriptovia.com and rising sophomore at the University of Washington, discussed the academic tools his company gives students and answered questions about dealing with plagiarism. Martina Butler, host of Emo Girl Talk, talked about getting sponsorships for her weekly podcast from big brands like Acuvue, GoDaddy.com, and soon, Covergirl. Whateverlife president, Ashley Qualls, explained how she got her start creating a site centered around MySpace page designs, and how she got her family and friends involved in the project too. And, MyYearbook.com’s Catharine Cook, who will be attending Georgetown in the fall, spoke about school-work balance, or lack there of with the crazy 40-hour work week plus school schedule she said she maintained when they were just starting up the company.

It seemed all the Ypulse attendees echoed my excitement for these four talented fellow youth. It was a wonderful conference and I’m so glad Yahoo! sponsored. I’m sure the forward thinking and great conversations will continue — especially considering Ypulse’s Tween Mashup is fast approaching.

Doreen Bloch
Yahoo! Intern

Photo from freshelectrons

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet, Be First!)
Loading ... Loading ...

Post a commentPost a Comment Bookmark ThisBookmark This Digg ThisDigg This

Yahoo!’s interns do good

Posted July 14th, 2007 at 11:29 pm by Doreen Bloch, Yahoo! Intern

Number of Comments No Comments » / Filed in: Working at Yahoo!, Yahoo! For Good

Some say Friday the 13th is all about the bad, but Yahoo! interns made yesterday all about the good.

Well over 120 interns volunteered at four San Francisco Bay Area organizations: Bring Me a Book, Rebuilding Together, Second Harvest Food Bank, and The Humane Society of Silicon Valley.

I took some photos and collected pics from other interns, too. I threw ‘em into Jumpcut and here’s the outcome. Enjoy!

Doreen Bloch
Yahoo! Intern

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet, Be First!)
Loading ... Loading ...

Post a commentPost a Comment Bookmark ThisBookmark This Digg ThisDigg This

Striding to make climate count

Posted July 2nd, 2007 at 10:38 pm by Doreen Bloch, Yahoo! Intern

Number of Comments 5 Comments » / Filed in: Trends & News, Yahoo! For Good

StridingYou knew it was coming — a scorecard that lets you decide which businesses to patronize based on how “green” they are. And we couldn’t be happier about it. Climate Counts recently (ok, two weeks ago… but it was sort of a busy time) released a ranking system to help people “see how serious companies are about stopping climate change.” I was excited to hear that Yahoo! earned a “striding” icon (vs. “stuck” or “starting”), scoring the highest marks of any other Internet/Software company. Companies were rated based on how they measure their footprint, reduce their impact, disclose their actions, and support progressive legislation.

When you’re on the Yahoo! campus, you immediately notice just how important the environment is to the company. Our Beantrees coffee is organic and our coffee cups are biodegradable, unless, of course, you bring reusable mugs. Every Wednesday, Yahoos can purchase organic, locally-grown produce from the Yahoo! Farmer’s Market. A transportation team is entirely devoted to helping Yahoos plan out convenient and environmentally-friendly commute options. And there’s lots of energy conservation going on.

But Yahoo!’s commitment to the environment extends far beyond our purple walls. We’ve been putting power in our users’ hands through services like Yahoo! Autos Green Center, 18Seconds.org, and Yahoo! Green. And we were the first major Internet company to commit to being carbon neutral.

Check out other companies and how they’re doing in the fight for helping the environment as well as the details of how Yahoo! was rated. We’ve got plenty of room to grow, but we appreciate the validation that the commitments we’ve made already count.

Doreen Bloch
Yahoo! Intern

1 Star2 Stars3 Stars4 Stars5 Stars (No Ratings Yet, Be First!)
Loading ... Loading ...

Post a commentPost a Comment Bookmark ThisBookmark This Digg ThisDigg This

Badges? We’ve got badges.

Posted June 8th, 2007 at 7:34 am by Doreen Bloch, Yahoo! Intern

Number of Comments 4 Comments » / Filed in: Conferences/Events, Trends & News

Yahoo! News badge preview
Question: What do geeks and Girl Scouts have in common?

Hint: It ain’t just cookies anymore!

Folks in techtopia may not be racing to walk an old lady across the street, but they are getting a little “badge crazy” in an http way.

The badge-mania that afflicted Laura Lippay (of Yahoo!’s Search Engine Optimization group) led her to organize an internal Yahoo! Badge & Web Widget Summit this week. Eighteen presenters and nearly 120 Yahoos (not counting those who opted for the webcast) showed up for an all-day badge bonanza. A “web widget” or “badge” goes by plenty of other names, but despite jargon overload, Yahoos are excited about the opportunities badging presents to increase traffic to Yahoo! sites, as well as get great content to sites off-network.

Here’s a list of projects discussed at the Summit that caught my low-tech fancy. Some are Yahoo! services, some are not.

  • Trick out with Yahoo!. Yahoo! Finance already got into the badge biz a year ago, with charts, tickers, and headlines direct from Yahoo! Finance for publishers to put in blogs or websites. Others joined the fray, including Yahoo! Answers and Yahoo! News.
  • Blogs + Widgets = Blidgets. Why not make my entire blog a web widget for others to post on their blogs? Widgetbox lets me do just that for free – and throws in a metrics dashboard to boot.
  • Facebook. They’ve been making fierce headlines for the past two weeks after introducing the new Facebook platform, which lets developers create fun applications for users. Now I can add a Flickr stream to my profile!
  • Badges for Widgets? There are already thousands of Yahoo! Widgets to choose from in the gallery, and now the team behind those desktop widgets lets us create badges directly from favorites to post on web sites.
  • Can’t roll your own? Pay Clearspring to make ‘em for you. Check out what they did for the NBA: web widgets that are easy to grab and share. Here’s Kobe!

Feel free to leave a comment with your own top picks … after all, it’s the “Year of the Widget.”

Rate: 1 Star2 Stars3 Stars4 Stars5 Stars (Average: 5 out of 5)
Loading ... Loading ...

Post a commentPost a Comment Bookmark ThisBookmark This Digg ThisDigg This

Summer interns get social

Posted August 15th, 2006 at 6:30 am by Doreen Bloch, Yahoo! Intern

Number of Comments 6 Comments » / Filed in: Trends & News

Nowadays, every young person I know seems to be afflicted with a “connection infection” that just won’t go away. Ironically, most don’t want to cure their social networking fever… Why? Because these days, to many young adults, it seems that without their very own profile on some sort of social networking web site, they pretty much don’t exist.

I invited a small group of Yahoo! summer interns to chat about this booming Internet trend. After all, who better to talk to about social networking sites than the Yahoos who are part of the largest demographic of users?

Ranging in age from 18 to 26, from high school to graduate student, they joined me to share their experiences and observations about social networking – from using Facebook to learn more about a crush, to parents creating MSN Spaces profiles to “spy” on their kids, to wondering about a future where a Presidential candidate has to contend with the legacy of having a MySpace page.

Yahoo! Interns record social media podcast

Front row (L to R): Paul Stamatiou, Phil Freo, Brianna Satinoff, Richard Crowley
Back row (L to R): Chen Yang, me, Will Urich

Rate: 1 Star2 Stars3 Stars4 Stars5 Stars (Average: 3 out of 5)
Loading ... Loading ...

Post a commentPost a Comment Bookmark ThisBookmark This Digg ThisDigg This

Greatest Hits

The stuff you dug the most

Getting our house in order
February 26, 2009

Backstage at our homepage
November 25, 2008

And now we dance
August 4, 2008

There’s no winning the Yahoo! lottery
July 8, 2007

Yahoo! Cycling TeamCarol and KaraYahoo! Kimo Wretch Fun Party (Taiwan)Yahoo! Kimo Wretch Fun Party (Taiwan)Yahoo! Kimo Fun Party (Wretch in Taiwan)Yahoo! Kimo Wretch Fun Party

View Yahoo! on Flickr

Recent Readers: Provided by MyBlogLog

About Yodel Anecdotal

A look inside the big purple house of Yahoo!, where we'll provide insights into our company, our people, our culture, and the things we think about in the shower. Learn more.

Write to Us

Have a great story to tell about how you've used Yahoo!? Or have a story you'd like us to tell? Drop us a line.

Comment Policy

Give us your $.02. We encourage your comments, quibbles, questions, and suggestions. But please mind your manners. You know the drill... stay on topic, be respectful, and avoid spam, profanity, or anything that violates our Terms of Service.
Learn more about our comment policy.

Shameless Self-Promotion

The Latest News From Yahoo!
Company Info
Become a Yahoo
Yahoo! For Good
All Yahoo! Services